AP Gov Ch.10 Jeron Tainatongo Flashcards
public opinion
public thought about a particular issue or set of issues or set of issues at any point in time.
public opinion polls
surveys with samples of citizens that’re used to estimate the feelings and beliefs of the population.
George Gallup
early developer of scientific methods for polling and a proponent for a strong role for the voice of the public in politics and government
straw poll
survey used to gauge public opinion on a variety of issues and policies
sample
subset of the population selected to be questioned for the purpose of prediction or gauging opinion
American National Election Studies
collects data on political attitudes and behavior among voters, and opinions on parties and candidates
push polls
provides info on an opponent that would lead respondents to vote against that candidate
population
group of people whose attitudes a researcher wishes to measure
random sampling
method of poll selection that gives each person in a group the same chance of being selected.
stratified sampling
population is divided into groups and weighted based on demographic characteristics of the national population
tracking polls
surveys that enable a campaign or news organization to chart a candidate’s rise or fall in support
exit polls
conducted as voters leave polling places on Election Day
margin of error
measure of accuracy of a public opinion poll
sampling error
errors from size or quality of a survey sample
political ideology
values and beliefs about the purpose and scope of gov held by groups and individuals