America 1920-73 - Part three: Post-war America Flashcards
What was ‘The American Dream’?
The belief that anyone could succeed through hard work.
What were some goods that were affordable and popular?
Refrigerators, ovens, vaccum cleaners, cars and televisions.
Why was demand high during this period?
Luxury goods were rare during the war.
What encouraged people to spend money?
- Powerful advertising industry
- ‘Buy now, pay later’ schemes
How did the sudden appearance of malls affect the in-town businesses?
It hurt the small businesses as the malls were out-of-town.
End of the 1950s.
Proportion of US households with a television.
9 out of 10
End of the 1950s.
Proportion of US households with a car.
8 out of 10
End of the 1950s.
Proportion of US households with a washing machine.
7 out of 10
What was the ‘baby boom’?
A 40% increase in population.
When did FDR die?
April 1945
Who replaced FDR?
Harry S Truman
What did Truman call his plans?
The ‘Fair Deal’
What were the two main issues Truman tried to tackle?
Poverty and the rights of African Americans.
Truman minimum hourly wage increase.
Raised from 40 cents to 75 cents.
What did the GI Bill do?
- Made cheap home loans available to war veterans
- Paid grants for ex-soldiers to attend college
How much money did the government pay to veterans?
From 1944 to 1949, around $4 billion to 9 million veterans.
What happened to Truman’s proposal for a national health insurance scheme?
It was blocked by Republicans.
What happened to Truman’s attempt to improve rights of African Americans?
Halted when many Southern politicians voted against it.
Who was elected president in 1952?
Dwight D Eisenhower
What was the state of the country in 1952?
- Booming economy
- Still vast areas of severe poverty
How much did the average teenager spend a week?
Early 40s, $1 - $2
In 1957, $10 - $15
What did teenagers spend their money on?
Music, cars, fashion, and alcohol.
What reputation did teenagers have?
Being independent, rebellions, secretive and aggressive.
What music was popular among teenagers?
Rock and roll