America 1920-73 - Part one: American people and the 'Boom' Flashcards
(105 cards)
What was the ‘Boom’?
The Boom was a period of rapid economic growth in the 1920s. During this time, industrial production, employment, and consumer spending all increased.
How was advertising used to promote consumerism?
- Newspapers, magasines, radio, celebrity endorsements.
- Used catchy slogans and vibrant visuals.
- They associated products with desirable lifestyles.
What was hire purchase?
Allowed people to buy expensive products like cars and pay in instalments.
How significant was hire purchase?
- Made many more products affordable.
- Thus boosted consumerism which drove demand
Why was mass production so groundbreaking?
- Increased output
- More jobs
- Deceased time of production
What was Prohibition?
Prohibition made it illegal to brew, import or sell alcoholic drinks.
What were the main cultural changes of the 1920s?
- Jazz
- Cinema
- Sport
How did Jazz come about?
- Jazz originates from the Southern States, created by African Americans.
- Spread as African Americans migrated north.
- Became very popular in big cities - in bars and nightclubs.
How did sport become more popular?
Through new technology like radio and television. Also through newspapers and magazines.
Which amendment stipulated the prohibition of alcohol.
18th Amendment
When did prohibition start and end?
1920 - 1933
Why was Prohibition introduced?
(Four reasons)
- Many people saw alcohol as contributing to the decline in moral values
- Religion - Many religious groups and churches opposed it.
- Immigrants - Most beer was brewed by German immigrants or imported from Germany. People who drank beer during WWI were labelled as traitors.
- Rural areas - People in rural America saw alcohol as the reason why there was so much violence and crime in the big cities. They were big supporters of the ASL.
What does the ASL stand for?
(In the 1920s)
Anti-Saloon League
What did the ASL do?
They led a big campaign for the prohibition of alcohol, which passed into law in 1920.
Who was Al Capone?
Al Capone was an infamous criminal who participated in all types of organised crime.
What was organised crime?
Illegal activities which gangs would participate in to make money.
Give examples of organised crime.
(In the 1920s)
- Fixing horse and dog racing
- Running brothels
- Racketeering
- Smuggling alcohol across the border
What were well known names in organised crime?
(In the 1920s)
Al Capone
‘Lucky’ Luciano
‘Machine Gun’ Kelly
Vito ‘Chicken Head’ Gurino
(You don’t need to know all of these, just Al Capone)
Give some statistics on Al Capone.
At the height of his power, he was making $2 million a week through organised crime.
He made $10 million a year from racketeering alone.
What was bootlegging?
Smuggling alcohol over the border illegally.
What was racketeering?
When a gang threatens to smash up a buisness if they don’t give them a large sum of money.
What was a speakeasy?
An illegal bar during Prohibition.
Did Prohibition have its expected effect?
No. It made crime go up, not down.
Why did Al Capone escape persecution for so long?
Because he bribed the police and witnesses never testified.