Advertising Flashcards
1
Q
Plays a key role in hightening competition, lowering prices, introducing new products, raising people’s awarness, it enables consumers to make intelligent choices.
A
Pros of advertising از كتاب
2
Q
Mailshot
Slogan
Campaign
Target market
Word of mouth
Cross-selling
Soft sell
A
Advertising plan
Overconsumption
Public relations
Merchandise
Market research
Mass-market
