7 - Income elasticity of demand Flashcards
income elastciity of demand
responsiveness of demand to a change in income
income elastic
a % change in income would lead to a more than proporitonal change in demand
example of income elastic products
holidays, cars, clothing ect
income inelastic
a %change in income will be less than propotional to the change in demand, people will continue to buy it
examples of income inealstic goods
necessities such as milk and bread
normal goods
where an increase in income leads to an increase in demand
inferior goods
where an increase in income leads to a fall in demand
example of inferior goods
own brand products, people may switch to brands if they have more money
Income elasticity of demand calculation
%change in demand/%change in income
income elasticity of >1
less than 1
inelastic
income elasticity of 1+
elastic
Factors infleuncing YED
product type (necesity v luxury)
% of people incomes spent on the item
How will the economy effect businesses selling highly income elastic products
will be effected by changes in teh economy, in recession demand will fall ect
How will the economy effect a business selling income inelastic goods
salesm and demand are more stable in ecenomic shifts