11 - Distribution Flashcards

1
Q

Distribution

A

how the product gets to the consumer

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2
Q

agents or brokers

A

link buyers and sellers together, such as in insurance
often advise both partiers

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3
Q

Retailers

A

provide the consumer with a specialist service and allow opporunity to browse while being supported by employees

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4
Q

wholesalers

A

talk bulk amounts from the manufacturer and distribute across a network of retailers

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5
Q

Direct selling

A

online sales, telephone selling ect

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6
Q

Factors that effect choice of distribution

A

kind of product
costs
the market
control

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7
Q

social trend effecting distribution

A

growth in inernet shopping
charity shops growing
large shopping centres being built

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8
Q

online distribution

A

businesses may use couriers to deliver their product, that is availablee to purchase online

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9
Q

Benefits of online disturbution for customers

A

can shop 24/7
wider range of choice
can comapre prices

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10
Q

Benefits of online distribution for businesses

A

can sell 24/7
lower start up costs
can acsess a wider market

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