11 - Distribution Flashcards
Distribution
how the product gets to the consumer
agents or brokers
link buyers and sellers together, such as in insurance
often advise both partiers
Retailers
provide the consumer with a specialist service and allow opporunity to browse while being supported by employees
wholesalers
talk bulk amounts from the manufacturer and distribute across a network of retailers
Direct selling
online sales, telephone selling ect
Factors that effect choice of distribution
kind of product
costs
the market
control
social trend effecting distribution
growth in inernet shopping
charity shops growing
large shopping centres being built
online distribution
businesses may use couriers to deliver their product, that is availablee to purchase online
Benefits of online disturbution for customers
can shop 24/7
wider range of choice
can comapre prices
Benefits of online distribution for businesses
can sell 24/7
lower start up costs
can acsess a wider market