12 - Marketing strategy

Question 1

marketing staregy

Answer 1

is a plan to achieve a market objective such as building customer loyalty ect

Question 2

Adapting a prodcut to a mass market

Answer 2

product may be generic so must differentiate it

Question 3

adapting price to the mass market

Answer 3

pricing and managing socts is improtant

Question 4

adapting promotion to a mass market

Answer 4

heavy advertising and promotion are used to build brand image

Question 5

adapting place to a mass market

Answer 5

multiple channels will be used to distrubute and sell goods including wholesale and internet

Question 6

The marketing mix

Answer 6

price
product
place
promotion

Question 7

adapting product to a niche market

Answer 7

improtant for businesses to comminictae the difference in their product and the beneift of it

Question 8

adapting price to a niche market

Answer 8

may be more common o use premium price starts due to the unique product

Question 9

adapting promotion to a niche market

Answer 9

tends to use specialist media and methods

Question 10

adaptin place to a niche market

Answer 10

more likely to selldirectly to the customer or use a small number of other channels

Question 11

outbound marketing

Answer 11

any startegy that involves pushing a method out to the customers

short term

Question 12

inbound marketing

Answer 12

any technique that attracts customers to a website when they are looking for a product, such as social media

takes longer to start generating interest

Question 13

hybrid startegies

Answer 13

combines inbound and outbound marketing

Question 14

differences in marketing B2B or B2C

Answer 14

B2B will requrie more info about cost reduction or how it could increase productivity
B2C involves emotive techniques to attarct customers

Question 15

Ways of developing customer loyalty

Answer 15

customer service
preferntial treatment to returning customers
incentives such as rewards or voucher