7. Conformity To Social Roles: Zimbardo's Research AO3 Flashcards
Name a strength of Zimbardo’s research
Some control over variables - emotionally stable participants recruited - randomly assigned roles
What is good about the roles being randomly allocated?
Guards and prisoners had roles by chance - behaviour was due to pressure of situation not personalities
Why is having control over variables a strength?
Increases study’s internal validity - can be more confident drawing conclusions about influences of social roles on behaviour
Name a limitation of Zimbardo’s research
Major ethical issues - Zimbardo was lead researcher AND prison superintendent
Why is zimbardo playing two roles an issue? Give an example
Limited Zimbardo’s ability to protect participants from harm - his two roles conflicted.
E.g. A student who wanted to leave spoke to Zimbardo - responded as superintendent worried about running of prison not a researcher