21. Social Influence And Social Change AO3

Question 1

Name a strength of NSI in social change

Answer 1

There is research support for the role of NSI in social change

Question 2

What research supports the role of NSI in social change

Answer 2

Nolan - hung messages on front of doors of houses - key message was most residents are trying to reduce energy usage

Question 3

What did Nolan’s research find

Answer 3

Significant decreases in energy use - compared to control group who saw messages to save energy with no reference so others

Question 4

What can be concluded from Nolan’s research?

Answer 4

Conformity can lead to social change through the operation of NSI

Question 5

Name a limitation of research into social change

Answer 5

There are methodological issues with this are of research

Question 6

Outline the methodological issues with social change research

Answer 6

Explanations of social change rely on studies by Moscovici, Asch & Milgram - methodologically evaluated - nature of tasks mainly artificial - question if group dynamics reflect real life - questions link between social influence processes and social change