2. Conformity: Types And Explanations AO3

Question 1

Outline a strength of ISI

Answer 1

Research support - Lucas et al - people conform in ambiguous situations - look to others and assume they’re right

Question 2

Name research evidence to support ISI

Answer 2

Lucas et al

Question 4

Outline Lucas et al’s research in brief

Answer 4

Asked students to give answers to easy and more difficult maths problems

Question 5

What did Lucas et al conclude?

Answer 5

People conform when answer isn’t clear - look to others and assume they’re right.

Question 6

Outline a strength of NSI

Answer 6

Research support - Asch - participants agreed with wrong answer to gain social approval

Question 7

Name research evidence to support NSI

Answer 7

Asch

Question 8

Outline Ask’s research in brief

Answer 8

Asked participants to explain why they gave wrong answer

Question 9

What did Asch find?

Answer 9

Participants felt self-conscious giving right answer - afraid of disapproval

Question 10

What did Asch change in his study

Answer 10

Asked participants to write down answer - conformity fell to 12.5%

Question 11

Outline a weakness of ISI & NSI

Answer 11

The two process approach is oversimplified- states behaviour is either ISI or NSI

Question 12

Explain why oversimplification is an issue

Answer 12

Conformity reduced when there was a dissenting partner in Asch’s study - dissenter reduced power of NSI or ISI

Question 13

How does a dissenter reduce power of NSI?

Answer 13

Provides social support

Question 14

How does a dissenter reduce power of ISI?

Answer 14

They’re an alternative source of information

Question 15

What can be concluded for oversimplification of two process approach

Answer 15

Isn’t always possible to know if NSI or ISI is at work - questions the view they operate independently in conformity

Question 16

What did Lucas et al find?

Answer 16

More conformity on harder questions - most true for student who were bad at maths.