1. Conformity: Types And Explanations AO1

Question 1

Internalisation

Answer 1

1. genuinely accepts group norms
2. Public and private change
3. Change more permanent
4. Persists in absence of group
5. Attitudes become part of persons thinking

Question 2

What is internalisation?

Answer 2

When a person genuinely accepts group norms

Question 3

What does internalisation lead to?

Answer 3

Results in a more permanent, private and public change of behaviour

Question 4

Explain internalisation

Answer 4

Genuinely accepts publicly and privately, permanent change that continues in absence of others as attitudes are part of individual

Question 5

Why does internalisation persist in absence of others?

Answer 5

The belief has become a part of the individual’s thinking.

Question 6

Identification

Answer 6

1. People identify with group they value/want to be in
2. Publicly change opinions/ behaviour
3. Privately don’t agree

Question 7

What is identification?

Answer 7

People identify with a group they value & want to be in

Question 8

What does identification lead to?

Answer 8

People publicly change behaviour/opinions but privately don’t agree

Question 9

Explain identification

Answer 9

People change opinions and behaviour publicly to be identified with group they value.

Question 10

Compliance

Answer 10

1. Going along with others in public but not private
2. A superficial change
3. Opinion/behaviour stops when pressure is lowered

Question 11

What is compliance?

Answer 11

When a person goes along with others in public but disagrees in private

Question 12

What does compliance lead to?

Answer 12

Results in a superficial change.

Question 13

What changes in compliance?

Answer 13

New opinions/behaviours stop when the pressure is reduced (alone)

Question 15

Informational social influence

Answer 15

1. Desire to be right
2. Go along with majority - assumed to be right
3. Cognitive process
4. Occurs in ambiguous/new situations
5. May occur if decision being made quickly
6. Occurs when group seen to be more expert

Question 16

What is ISI?

Answer 16

It is about information and the desire to be right

Question 17

How do people act in ISI?

Answer 17

Go along with majority as they assume them to be right

Question 18

What kind of process is ISI?

Answer 18

Cognitive process - people generally want to be right

Question 19

When is ISI likely to occur?

Answer 19

1. Ambiguous, new settings
2. Making decisions quickly
3. When group are seen as more expert.

Question 20

Outline ISI

Answer 20

The desire to be correct about information, a cognitive process as people generally want to be fit, occurs in ambiguous/new situations, when choice is made quick or group seen as more expert - people go along with majority as thy assume them right.

Question 21

Normative social influence

Answer 21

1. Desire to behave like others/not look foolish
2. Concerns what is normal behaviour in social groups
3. Emotional process
4. More likely in unknown situations
5. Need for social approval
6. May be pronounced in stressful situations

Question 22

What is NSI?

Answer 22

Concerns normal behaviour for social group and a desire to behave the same - avoid looking foolish.

Question 23

What kind of process is NSI?

Answer 23

Emotional process - people want social approval not rejection.

Question 24

When does NSI occur?

Answer 24

In unknown/stressful situations with people we know

Question 25

What are people likely to do in NSI

Answer 25

Look to others on how to act as to avoid looking foolish

Question 26

Who is NSI important around?

Answer 26

People we know because we seek their social approval

Question 27

Outline compliance

Answer 27

People go along with others in public but behaviour changes back Wien pressure is lowered, it’s a superficial change