1. Conformity: Types And Explanations AO1 Flashcards
Internalisation
- genuinely accepts group norms
- Public and private change
- Change more permanent
- Persists in absence of group
- Attitudes become part of persons thinking
What is internalisation?
When a person genuinely accepts group norms
What does internalisation lead to?
Results in a more permanent, private and public change of behaviour
Explain internalisation
Genuinely accepts publicly and privately, permanent change that continues in absence of others as attitudes are part of individual
Why does internalisation persist in absence of others?
The belief has become a part of the individual’s thinking.
Identification
- People identify with group they value/want to be in
- Publicly change opinions/ behaviour
- Privately don’t agree
What is identification?
People identify with a group they value & want to be in
What does identification lead to?
People publicly change behaviour/opinions but privately don’t agree
Explain identification
People change opinions and behaviour publicly to be identified with group they value.
Compliance
- Going along with others in public but not private
- A superficial change
- Opinion/behaviour stops when pressure is lowered
What is compliance?
When a person goes along with others in public but disagrees in private
What does compliance lead to?
Results in a superficial change.
What changes in compliance?
New opinions/behaviours stop when the pressure is reduced (alone)
Informational social influence
- Desire to be right
- Go along with majority - assumed to be right
- Cognitive process
- Occurs in ambiguous/new situations
- May occur if decision being made quickly
- Occurs when group seen to be more expert
What is ISI?
It is about information and the desire to be right
How do people act in ISI?
Go along with majority as they assume them to be right
What kind of process is ISI?
Cognitive process - people generally want to be right
When is ISI likely to occur?
- Ambiguous, new settings
- Making decisions quickly
- When group are seen as more expert.
Outline ISI
The desire to be correct about information, a cognitive process as people generally want to be fit, occurs in ambiguous/new situations, when choice is made quick or group seen as more expert - people go along with majority as thy assume them right.
Normative social influence
- Desire to behave like others/not look foolish
- Concerns what is normal behaviour in social groups
- Emotional process
- More likely in unknown situations
- Need for social approval
- May be pronounced in stressful situations
What is NSI?
Concerns normal behaviour for social group and a desire to behave the same - avoid looking foolish.
What kind of process is NSI?
Emotional process - people want social approval not rejection.
When does NSI occur?
In unknown/stressful situations with people we know
What are people likely to do in NSI
Look to others on how to act as to avoid looking foolish
Who is NSI important around?
People we know because we seek their social approval
Outline compliance
People go along with others in public but behaviour changes back Wien pressure is lowered, it’s a superficial change
