5 - Strategic capability and competencies Flashcards
Learning outcomes - chapter 5
- demonstrate how resources fuel the capabilities that are needed within any organisation
- comment on how the capabilities can be aligned with competence to drive competitive advantage
- understand different types of competitive advantage and their different organisational impacts
- demonstrate the need for the company secretary or governance professional to have a holistic understanding of how and where strategy is derived
Define organisational capability
Potential to achieve an outcome
Define organisational competence
The ability to apply and utilise a capability to perform required activities
Explain how strategic capabilities are both common and unique
Common - many capabilities required by all organisations which can be assessed to understand orgs’ relative success
Unique - combined capabilities of an org’s unique individuals provides the org different capabilities to any other org
3 classifications (sources) of resources available to an organisation
Tangible (financial, physical)
Intangible (tech, culture)
Human (communication, motivation, etc.)
Capabilities of organisation need to be understood from three aligned perspectives:
Organisational - infrastructure, leadership
Potential - utilisation of resources
Challenge - accumulation of resources
2 basic types of competitive advantage
Cost advantage
Differentiation advantage
Arie de Geus - what ‘may be the only sustainable competitive advantage’
The ability to learn faster than our competitors
Two types of integration between organisations (brief explanation)
Horizontal integration (org’s on same level of supply chain working together)
Vertical integration (organisation works with customer / supplier)
5 aspects leading to competitive advantage in a high-tech business (Lynch 2015)
Technical excellence
Reputation for quality
Customer service
Financial resources
Low-cost manufacturing
5 aspects leading to competitive advantage in a service business (Lynch 2015)
Reputation for quality of service
High quality and training of staff
Customer service
Well-known name
Customer-oriented
5 aspects leading to competitive advantage in a small business (Lynch 2015)
Quality
Prompt service
Personalised service
Keen prices
Local availability
5 aspects leading to competitive advantage in a market leading manufacturer (Lynch 2015)
Low costs
Strong branding
Good distribution
Quality product
Good value for money
(acronyms) Frameworks used to identify and consider significance of competitive attributes re. resources and capabilities
V value
R rarity
I inimitability
N non-substitutability
V value
R rarity
I inimitability
O organisational support
VRIN/VRIO - value
Ability to use resources and capabilities to address opportunities and threats