1 - The Nature of Strategy and Planning Flashcards
A definition of ‘Strategy’
The combining of knowledge and capability in the perception of a future outcome.
A definition of ‘Vision’
The ability of the human brain to imagine something different from a current situation.
A definition of ‘Mission’
The ethos, beliefs and values that enable the forming of a vision.
A definition of ‘Objectives’
A range of criteria that identify and clarify different aspects of the vision and mission.
A definition of ‘Goals’
Specific and definable outcomes that enable identification of progress towards achieving the objectives and, if defined in such a manner, the achievement of the strategic intent: it is often useful to consider a goal as something tangible that is either achieved (scored) or not.
A definition of ‘Actions’
The steps that are required to be undertaken to enable the achievement of goals and objectives.
A definition of ‘Planning’
The bringing together of objectives, goals and actions in a cohesive and comprehensive manner to enable the realisation of the vision while maintaining the ethos of the mission
A definition of ‘Review’
A process by which any aspect of the strategic journey is considered to enable an evaluation of progress and/or fulfilment: a plan will often include a pre-emptive review process to ensure that progress is considered at key points.
A definition of ‘Iteration’
A repetition of a process or action, usually to either clarify a previous outcome or to apply a slightly different set of criteria to be able to assess the impact of such change.
A definition of ‘Success’
Notionally, the achievement of goals and objectives, the fulfilment of the plan, the realisation of the strategic vision.
A definition of ‘Risk’
Any situation or decision where there is more than one possible outcome, and such outcomes can be visualised and ranked against likely probability
A definition of ‘Uncertainty’
Any situation or decision where there is more than one possible outcome, but where it is not possible to visualise all possible outcomes.
A definition of ‘Control’
A step or measure taken or implemented to attempt to reduce or mitigate perceived risks or uncertainties.
A definition of ‘Values’
Beliefs and principles that drive our decision-making, our opinions and our attitudes.
A definition of ‘Paradigm’
The perspective, view or vision held by one or more human brains at any particular point in time.
3 types of decisions (characteristics)
- Irreversible
- Reversible
- Experimental
6 Qs which can be used to examine intent when considering cause and effect of decision-making
- Why must I make a decision?
- Who will my decision affect?
- Where do I look for help to inform my judgement?
- What is my personal objective in this situation?
- When is my deadline?
- How can I judge the outcome of my decision?
3 perspectives of strategy
intzberg - 5Ps theory (2008)
Spender - four paradigms (2015)
Maccoby - Strategic Intelligence (2017)