4.1.1 - Social Change Flashcards
1
Q
What are the 6 stages of social change
A
- drawing attention
- consistency
- deeper processing
- augmentation principle
- snowball effect
- social cryptomnesia
2
Q
How do minorities draw attention
A
- through special proof
- eg: protests, adverts, campaigns
3
Q
How are minorities consistent
A
- maintain the same message through the members of the minority
- maintaining the same message over long periods of time
4
Q
How do minorities cause deeper processing
A
- consistency causes the majority to begin to pay attention
- they the begin to question the unjustness of certain acts
- causing them to take the minorities points onboard and leads to changes in their individual lives
5
Q
How do minorities show augmentation principle
A
- minorities take personal sacrifices to show their dedication
- they take risks to emphasise how strongly they feel a bout certain situation
6
Q
What is social cryptomnesia
A
- when people in society have a memory of change but don’t know how it happened
- not everyone is aware of the events above that have caused the many changes in out society today
7
Q
What did Asch find about social change
A
- the power of dissent: when one confederate dissented, conformity dropped. shows that the power of the majority can be broken by the minority which is what could lead to social change
Eg: environmental and health campaigners often exploit normative social influence by including information about what other people are doing
8
Q
What did Milgrams research find about social change
A
- it demonstrated the importance of a disobedient role model in the variation where a confederate teacher refuses to shock the learner and obedience of the genuine ppts plummeted
- was suggested how obedient can be used to create social change via gradual commitment
9
Q
Research support from nolan et al (2008)
A
- hung signs on houses to encourage reduction n energy consumption
- messages hung on doors highlighted how most residents were trying to reduce their consumption
- as a control, some had a general message saving energy but without reference to others
- found significant decreases in energy consumption in group 1
- suggests conformity can lead to social changes due to minority influences
- supports the social change theory
