3.9.2 assessing innovation Flashcards
what is innovation?
occurs when a new idea is brought to fruition and turned into a good or service that can be sold
what is intrapreneurship?
occurs when individuals within the organisation are taking risks and generating new ideas.
what is intellectual property?
the legal protection businesses and individuals get for their ideas, inventions or trademarks to prevent others from imitating them.
what is kaizen?
refers to the process of continuous improvement
what is benchmarking?
occurs when the business tries to match the approach and success of a particular process that is used by another organisation
what are patents?
they protect products, processes or designs and need to be registered.
usually last up to 20 years.`
what is copyright?
the protection of films, text, music and plays.
protection is gained through an automatic right.
lasts up to 70 years after creator’s death.
what is research and development?
the process by which businesses can develop and improve new products and processes.