3.2.2 understanding management decision making Flashcards

1
Q

what is scientific decision making?

A

an attempt to make logical decisions based on analysed data

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2
Q

what is intuitive decision making?

A

decision making based on experience, also called a ‘hunch’ approach

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3
Q

what is a tactical decision?

A

short to medium term, easy to reverse, fewer resources involved

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4
Q

what is strategic decision making?

A

long term, large commitment of resources, difficult to reverse

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5
Q

what are the 6 stages of scientific decision making?

A
  1. set objectives
  2. gather data
  3. analyse data
  4. select
  5. implement
  6. review
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6
Q

what is opportunity cost?

A

the next best alternative foregone

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7
Q

what is a decision tree?

A

a model that represents the likely outcomes for a business of a number of courses of action on a diagram showing the financial consequences of each

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8
Q

what are some advantages to decision trees?

A

set out problems clearly, logical and quantitative, set out the average expected value of each decision taking into account probability

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9
Q

what are some disadvantages of decision trees?

A

can be difficult to get meaningful data, can be open to bias

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10
Q

expected value =

A

(probability 1 x outcome 1) + (probability 2 + outcome 2)

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11
Q

net gain =

A

expected values - costs

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12
Q

what are the influences on decision making?

A

external environment, ethics, degree of risk, mission/objectives and resource restraints

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