33. Using The Marketing Mix: Place Flashcards
1
Q
Direct sales
A
Where no intermediaries are used
2
Q
Intermediaries
A
Organisations involved in the distribution of goods and services on behalf for the business
3
Q
Business to business markets b2b
A
Company is meeting the needs of other businesses in the marketplace
4
Q
Business to consumer markets
A
Cos meeting the needs of the final consumers of goods and services
5
Q
Multi channel distribution
A
Do use of a variety of selling or distribution methods to give customers a choice of how to purchase a product
6
Q
Distribution channel
A
Method by which a product is sold to the customer
