34. Marketing And Competitiveness Flashcards
1
Q
Market conditions
A
The nature of the product the needs of consumers the number of firms and ease of entry to market
2
Q
Competitiveness
A
Characteristics that permit the firm to compete effectively with other businesses
3
Q
Competitive advantage
A
Discovery and using methods of competing which are distinct an offer consumers greater perceived value than those arrivals on the market
4
Q
Degree of competition
A
The number and size of the business operating in a given market be it local regional national or international
