28 Effective Marketing Flashcards
1
Q
Niche marketing
A
Focusing marketing on selling differentiated products to small specific part of a larger market
2
Q
Market
A
The group of customers who are interested in buying a product with the ability to purchase it
3
Q
Mass marketing
A
Selling undifferentiated products to the whole market with no attempt to identify specific niche sections
4
Q
Consumer marketing
A
Creating and developing products to meet customer needs
5
Q
Business marketing
A
Serving the needs of the business or businesses within one or more industries
6
Q
Marketing
A
Identify and meeting customer needs
