18. Measuring And Increasing Profit Flashcards
1
Q
Gross profit
A
Sales revenue - Variable costs
2
Q
Net profit
A
Sales revenue - Total costs
3
Q
Return on capital expenditure
A
The proportion that the net profit is of the capital invested in the business.
Net profit/capital invested X100
4
Q
Profit margin
A
The proportion of profit to sales revenue
