31. Using The Marketing Mix: Promotion

Question 1

Sales promotion

Answer 1

Offers designed to increase sales

Question 2

Promotional activities

Answer 2

The ways in which a business can communicate with its potential and existing customers with the aim of increasing sales

Question 3

Direct selling

Answer 3

A way of selling directly to the final consumer without another intermediary

Question 4

Merchandising

Answer 4

The visual presentation of the product to the consumer at the point of sale

Question 5

Advertising

Answer 5

Do use of media to communicate with others

Question 6

Public-relations PR

Answer 6

Communicating with the media or interested parties to enhance the image of the business and its products and thereby increase sales

Question 7

Branding

Answer 7

Creating an identity for a business and its products to differentiate it from Rivals on the market

Question 8

Promotional mix

Answer 8

A combination of promotional activities which make up a campaign to communicate with the target market

Question 9

Promotion

Answer 9

Bring a product or range of goods to the attention of existing and potential customers