3.2.2.2 Commercialisation of sport Flashcards
Commercialisation is
The management of a person, organisation or activity in a way to make a profit
The golden traingle is
The link between media, sponsorship and sport
Media is
A diverse range of technologies that acts as a means of communication
Sponsorship is
An individual or a group that provides support to an event, activity, person or organisation
Types of media eg
TV
Radio
Press
Internet
Social media
Types of sponsorship eg
Financial
Clthing and equipment
Facilities
Media and sponsorship advantages for officials
Can turn officials into role-models
Higher pay
Media and sponsorship negatives for officials
Highlights bad decisions
Huge pressure to make right decision - reduce enjoyment of job
Media positives for sponsors
Brand name exposed to wider audience
Brands can be linked to winning teams
Media negatives for sponsors
Brands linked to scandalous teams get bad reputation
Media and sponsorship positives for performer
Higher wages
Turns them into role-models
More money for equipment and technology
Better coaching
More competitions
Increased National team profile
Media and sponsorship neagtives for performer
Increased pressure
Mistakes become public
Sponsors demand may conflict
Distraction
Private lives may be scrutinised
Too many competitions
Media and sponsorship advantages for sport
Increase in interest
More money to support grass-roots
Betetr facilities and coaching
Bigger prize funds
Increased performance
Increased reach due to more competitions
More role-models
Media and sponsorship negatives for sport
Rules may be changed to meet sponsor
Over-exposure
Female sports get less coverage
Contreversies sensationalised
Sport becomes dependant on it
Sponsors may have different values
Media and sponsorship advantages for audience
More events
Good commentary
Satisfaction from more coverage
Better viewer experience
Opportunities to watch live
More invloved
Info about results
Media and sponsorship negatives for sport
Timing can be changed for audiences
More people stay at home due to coverage
Expensive to watch
Harder to watch in-person due to schedule changes
Expensive merchandise
Tickets become rarer
Less choice due to sponsor demands
Technology positives for officials
Helps make right decision
Reinforces good decisions
Communicate with eachother
Technology negatives for officials
May become relianyt
Can undermine an official if a poor decision is overturned
Technology positives for performer
Help improve performance
Can review decisions against them
Technology negatives for performer
Not available to everyone
Can disrupt play and change momentum in game
Technology positives for sponsors
Helps project a good image that reflects on the sponsor
Technology negatives for sponsors
Not available for all levels of sport
Technology positives for sport
Gurantees that correct decision is made
Makes game fairer
Technology negatives for sport
Too mnay reviews slows the game down and makes it boring
Technology positives for audience
Enables spectators to see decision making
Provides spectators with confidence that decisions are fair
Can add to excitement in sporting competition
Technology negatives for audience
Can cause unrest or poor behaviour
Makes the game boring
