1.4.4 MOTIVATIONAL THEORIES (HERZBERGS 2 FACTOR) Flashcards
1
Q
who is the theorist
A
Frederick Herzberg
2
Q
background of the theorist
A
- American phycologist who became famous for this theory
- started research organisations in 1950
3
Q
what is the theory
A
- identifies separate workplace elements that exclusively cause either job satisfaction or dissatisfaction
- divides into 2 factors = hygiene and motivation
4
Q
advantages of the theory
A
- clear distinction of factors
- focus on motivation
- can be easily applied
- encourages development
5
Q
disadvantages of the theory
A
- oversimplification of complex nature
- applicability may vary in different workplaces
- limited research bias
- subjectivity of what individuals need
6
Q
examples of industries the theory is useful in
A
healthcare, eduction and retail
7
Q
examples of financial motivators
A
salary increase, bonuses and commission
8
Q
examples of non financial motivators
A
recognition, praise and autonomy
9
Q
examples of hygiene factors
A
salary, work conditions, job security
10
Q
examples of motivational factors
A
recognition, responsibility, advancement
