1.3.5 MARKETING STRATEGIES

Question 1

what is marketing

Answer 1

the process of identifying, anticipating and satisfying wants and needs of your demographics

Question 2

what are the two things marketing often depends on

Answer 2

1) product life cycle
2) Boston matrix

Question 3

what are the two things how a business advertises depends on

Answer 3

1) B2B
2) B2C

Question 4

what is B2B marketing

Answer 4

BUSINESS 2 BUSINESS
- all about ‘what’
- use ‘rational branding’
- emphasise the products qualities
- example = wholesales paper YPO

Question 5

what is B2C marketing

Answer 5

BUSINESS 2 CONSUMER
- all about ‘why’
- use ‘emotional branding’
- connect on a human level
- example = John Lewis

Question 6

what is the high MS high MG area of the Boston matrix

Answer 6

STAR (links to growth)

Question 7

what is the high MS low MG area of the Boston matrix

Answer 7

CASH COW (links to maturity)

Question 8

what is the low MS high MG area of the Boston matrix

Answer 8

PROBLEM CHILD (links to introduction)

Question 9

what is the low MS low MG area of the Boston matrix

Answer 9

DOG (links to decline)