13. Social cognition Flashcards
What is social cognition? (Cognition Social)
Adopting methods and models of cognitive psychology and applying them to social psychology
What short cut do humans use to organise information and what are examples? (Cognition Social)
- Categorical thinking
- Gender, age, race, ethnicity
What does the theory of driven processing believe? (Cognition Social)
Prone to confirmatory bias, being that we see what we expect to see
What is non-reactive methodology? (Cognition Social)
One way of implicitly measuring stereotypes
What are the two methods of measuring non-reactive methodology? (Cognition Social)
- Priming
- Reaction times
What did Dovidio, Evan & Tyler find? (Cognition Social)
Reaction times were faster for negative words that were primed with the colour black, rather than white
What were Correll et al (2007) procedures? (Cognition Social)
- Primed with newspaper article reporting robberies by black or white individuals
- P’s played video games where the had to shoot/not shoot an arm/unarmed black/white character
What did Correll et al (2007) find? (Cognition Social)
- P’s were quicker to shoot black characters when primed with the word black
- No difference when primed through white
How does direct attention affect stereotyping and thought? (Cognition Social)
P’s were more likely to attend to consistent information than irrelevant information
How does interpretation affect stereotyping and thought? (Cognition Social)
- P’s watched video of Hannah
- Half watched a second video where there were Q&A with a teacher
- Those who watched only video one were reluctant to form an opinion of hannah
- Those who watched the 2nd video suggested upper class = high academic ability, working class = low academic ability
How does ultimate attribution error link to stereotyping and thought? (Cognition Social)
- Positive in-group/negative out-group behaviour is due to stable internal causes
- Positive out-group and negative in-group behaviours are due to unstable situations or causes e.g. luck
How does memory/recall link to stereotyping and thought? (Cognition Social)
- P’s asked to read biography
- Told at the time or 1 week later that the author was either married or a lesbian
- Multiple choice memory task (some information was not given in the original biography
- P’s misremembered aspects of information which was consistent to the stereotype they had been given (no difference in time of the information)
How does gathering information link to stereotyping and thought? (Cognition Social)
- P’s interviewed
- Interviewee either introvert or extravert
- P’s asked to select questions for prepared lists
- Chosen questions adhered to the stereotype provided
What are stereotypes and what does it mean? (Cognition Social)
- Heuristics
- They help us classify people quickly, providing an organised structure from memory
