11. Minority influence

Question 1

What is minority influence? (Minority Social)

Answer 1

Situation in which the minority can influence that of the majority

Question 2

What were Schachter (1951) procedures? (Minority Social)

Answer 2

• One of Asch series of experiments

- Confederates were deviate/slider/mode

Question 3

What did Schachter (1951) find? (Minority Social)

Answer 3

The group paid closest attention to the deviate, but they were seen as an undesirable group member (significant social cost)

Question 4

What did Moscovici believe? (Minority Social)

Answer 4

If the minority express the views consistently but flexibly, they can bring about change

Question 5

What is it when views are accepted in public and accepted in private? (Minority Social)

Answer 5

Internalisation

Question 6

What is it when views are accepted in public and rejected in private? (Minority Social)

Answer 6

Compliance

Question 7

What is it when views are rejected in public and accepted in private? (Minority Social)

Answer 7

Independence

Question 8

What is it when views are rejected in public and rejected in private? (Minority Social)

Answer 8

Anti-conformity

Question 9

What did Modcovici believe were the 4 key concepts for minority influence? (Minority Social)

Answer 9

• Consistency
• Investment
• Autonomy
• Rigidity

Question 10

What does the conflict model suggest? (Minority Social)

Answer 10

Minority influence have to create private change through cognitive conflict and restructuring through validation processes

Question 11

What were Moscovici, Lage & Naffrechoux (1969) procedures? (Minority Social)

Answer 11

• 2 native P’s, 2 confederates
• Colour perception task (all blue but varying in intensity)
• Consistent condition = confederates called all slides green
• Inconsistent condition = confederates called 2/3 green and 1/3 blue

Question 12

What did Moscovici, Lage & Naffrechoux (1969) find? (Minority Social)

Answer 12

Consistent condition gained more compliance

Question 13

What is conversation theory (1980)? (Minority Social)

Answer 13

Attention to arguments > private acceptance

Question 14

What did Wood et al (1994) find? (Minority Social)

Answer 14

Minorities were generally less persuasive than majority on direct messages but no difference on indirect messages

Question 15

What is the dual process concept? (Minority Social)

Answer 15

People become converted to a minority position whereas they tend to unthinkingly accept the majority position

Question 16

What is self-categorisation theory? (Minority Social)

Answer 16

An individual will perceive collections of people as a group, as well as the consequences of perceiving people in group terms