10. Majority influence Flashcards
What is majority influence? (Majority Social)
Social influence resulting from exposure to the opinions of the majority
What is a post-truth world? (Majority Social)
- Where fake news abounds facts are opinion
- E.g. changing news feed to reflect you’re social profile
What is an echo chamber? (Majority Social)
Metaphorical description of a situation in which information, ideas and beliefs are amplified by communication inside a defined system
What is the relationship between assimilation and accommodation? (Majority Social)
We favour assimilation over accommodation
What is assimilation? (Majority Social)
Adding to preexisting knowledge
What is accommodation? (Majority Social)
Changing our beliefs toward the majority
What were the results of Asch’s (1952) line study? (Majority Social)
- 1/3 of responses were errors
- 74% made at least one error
- Almost 0 error rate for task when completed alone
- Group side was less important than unanimity
What are social norms? (Majority Social)
Belief systems about how (not) to behave, but without the force of law (reflection of group members)
What is pluralistic ignorance? (Majority Social)
When we wrongly infer that we feel differently from our peers, even with behaving similarly
How do people respond to independent conformity? (Majority Social)
- Confidence
- Withdrawn
- Tension and doubt
What is normative social influence? (Majority Social)
Need for acceptance
What is informational social influence? (Majority Social)
Need for certainty
What is the process of normative social influence? (Majority Social)
- Power of others to reward/punish
- Conflict between own/others opinions
- Compliance (privately disagree, publicly agree)
What is the goal of compliance? (Majority Social)
To gain approval and harmony
What is the process of informational social influence? (Majority Social)
- Subjective uncertainty
- Need for information
- Comparison with others
- Internalisation (public and private acceptance)
