You Need an Innovation Strategy Flashcards
1
Q
Strategy
A
Commitment to a set of coherent, mutually reinforcing policies or behaviours to achieve a competitive goal
- rarely strategies align innovation and overall strategy
2
Q
Innovation strategy should answer these questions: 3
A
How will innovation create value for potential customers?
How will the company capture a share of the value its innovations generate?
What types of innovation will allow the company to create and capture value, and what resources should each type receive?
