MOOC Principles, Types and Challenges of Idea Management Flashcards
Idea management
Systematic process that helps companies manage new ideas from employees, customers and suppliers
Idea management 3 goals
- Recognise need for ideas
- Support generation and further development of ideas
- Evaluate ideas which people generated
Idea management based on which type of creativity?
Proactive creativity
Different types of creativity (Unsworth)
Classified open, closed problem type; external, internal driver for engagement
Expected - required solution to solve problem
Proactive - volunteered solution to solve problem
Responsive - required solution to specific problem
Contributory - volunteered solution to specified problem
3 idea management types
HR idea management programs
R&D idea management programs
Marketing idea management programs
HR idea management programs
Submitting ideas to HR department. Advantage is higher employee satisfaction and contributes to more entrepreneurial employees
- usefulness
R&D idea management programs
R&D care about ideas rather than people. Submit ideas through website
Advantage: collection, evaluation and development of a few radical ideas
- novelty
Marketing idea management programs
Reaching out to customers rather than employees. Advantage very effective marketing and communication tool
Feedback in idea management programs
Very important for HR and R&D, not so important for marketing
How to ensure continuous flow of ideas?
Implement safe environment to submit ideas
Independent evaluation committee
No fear of consequences of failure for status or career
Good feedback process
How to keep people coming back with more ideas?
Provide motivational feedback
Specifically ask the person to submit new ideas
Communicating help to submitter with development of new idea
How to increase quality of ideas?
Mentorship programs where lessons can be shared
Working in a team
Provide different feedback to rejected idea employees
Offer guidance on how to meet criteria next time
