Woman - C2 Flashcards
When is the magazine published?
Weekly
Who is it owned by?
Time Inc (formerly IPC Media)
When was it first published?
1937
What is the price of the magazine?
7d (old pennies)
When was the set text published?
23rd August 1964
When was Woman most popular?
post world war 2
What sales number did Woman reach in 1960?
3 million copies a week
What is the target audience of Woman?
women, aged 25 - 50, working class, heterosexual, family orientated, socio-economic group BC1C2
How can the front cover be analysed?
- A Caucasian woman aged roughly 30, with shoulder length hair, natural makeup, wearing a flowery bold dress and a white fake smile can be seen as an aspirational as she conforms to western beauty standards yet stereotypical housewife to the audience
- The background is purple which connotes wealth and was fashionable at the time
- The large masthead in a serif font, white/creme, handwritten connotes a friendly mode of address
- Star theory through Alfred Hitchcock and the capitalisation of his name connotes importance, “special magic” suggests men and women are binary opposites, and also flatters women, male approval needed - objectification of women in his films
- “For your kitchen” connotes a woman’s role is domestic and it also creates a narrative code as it suggests a solution in the magazine
- “lingerie goes lively” has sexual connotation suggesting Van Zoonen’s theory that women are presented differently in the media than men
- “Are you an A-Level beauty?” - rhetorical question playing off of women’s insecurities
“seven…”
“seven style improvements for your kitchen” FRONT PAGE
What three companies merged to become IPC?
Published by IPC, a large company formed in 1963 ‘following the merger of the UK’s three leading magazine publishers - George Newnes, Odhams Press and Fleetway Publications
What is the magazine’s sister titles owned by Time inc?
Woman’s Own and Woman’s Weekly
What uses and gratifications does the magazine fulfil?
All four- Information, entertainment, personal identity, and social
What part of Maslow’s hierarchy of needs does the magazine fulfil?
Esteem and love + belonging
What happened in the 1960s that changed women’s roles?
In 1960 the contraception pill was introduced which allowed women more control over their bodies and opportunities such as work and university. It was also the start of the 2nd wave of feminism which tackled such issues as rape, domestic abuse, women’s sexuality, the workplace for women, reproductive rights, and official legal inequalities.
“British…”
“British women have a special magic” FRONT PAGE
“Are you…”
“Are you an A-level beauty?” FRONT PAGE
“Lingerie …”
“Lingerie goes lively” FRONT PAGE
What is the magazine’s strapline?
“World’s greatest weekly for women” FRONT PAGE
What page is the contents page and what does it feature?
Page 3
- Has 7 categories: Fiction, cookery, beauty, fashion, knitting, features, and home - all are stereotypical apart from fiction which encourages female careers
- Jacqueline Kennedy is the main image - an aspirational figure in the public eye
- ‘personal yours’ from the editor Patience Bulkeley adds a friendly connection
On what pages are the Alfred Hitchcock article and what does it feature?
Pages 8+9
- “Alfred Hitchcock unravels the mystery of British women” - Headline - post-colonialism
- “They’re like snow-capped volcanoes” - complimenting but also saying they’re inhuman
- 4 images of Hitchcock - film link to his industry - star theory - binary opposition to the young beautiful women
- main image of Grace Kelly - aspirational and conforms to western beauty standards
- Image of Deborah Kerr objectifies her as she is in a bathing suit - Hitchcock’s films often objectify women
- Image of Hitchcock and his wife who is unnamed -“I choose” and “snapped her up” in the anchorage suggests his dominance
- “selecting, grooming, directing” - male control over women
“Alfred Hitchcock…”
“Alfred Hitchcock unravels the mystery of British women” PAGE 8
“They’re…”
“They’re like snow-capped volcanoes” PAGE 8
How is star theory use in Woman?
- Alfred Hitchcock - famous film director
- Jacqueline Kennedy - widow of JFK - very much in the public eye
- Grace Kelly- actress
- Deborah Kerr - actress
