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media > Woman - C2 > Flashcards

Woman - C2 Flashcards

1
Q

When is the magazine published?

A

Weekly

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2
Q

Who is it owned by?

A

Time Inc (formerly IPC Media)

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3
Q

When was it first published?

A

1937

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4
Q

What is the price of the magazine?

A

7d (old pennies)

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5
Q

When was the set text published?

A

23rd August 1964

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6
Q

When was Woman most popular?

A

post world war 2

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7
Q

What sales number did Woman reach in 1960?

A

3 million copies a week

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8
Q

What is the target audience of Woman?

A

women, aged 25 - 50, working class, heterosexual, family orientated, socio-economic group BC1C2

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9
Q

How can the front cover be analysed?

A
  • A Caucasian woman aged roughly 30, with shoulder length hair, natural makeup, wearing a flowery bold dress and a white fake smile can be seen as an aspirational as she conforms to western beauty standards yet stereotypical housewife to the audience
  • The background is purple which connotes wealth and was fashionable at the time
  • The large masthead in a serif font, white/creme, handwritten connotes a friendly mode of address
  • Star theory through Alfred Hitchcock and the capitalisation of his name connotes importance, “special magic” suggests men and women are binary opposites, and also flatters women, male approval needed - objectification of women in his films
  • “For your kitchen” connotes a woman’s role is domestic and it also creates a narrative code as it suggests a solution in the magazine
  • “lingerie goes lively” has sexual connotation suggesting Van Zoonen’s theory that women are presented differently in the media than men
  • “Are you an A-Level beauty?” - rhetorical question playing off of women’s insecurities
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10
Q

“seven…”

A

“seven style improvements for your kitchen” FRONT PAGE

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11
Q

What three companies merged to become IPC?

A

Published by IPC, a large company formed in 1963 ‘following the merger of the UK’s three leading magazine publishers - George Newnes, Odhams Press and Fleetway Publications

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12
Q

What is the magazine’s sister titles owned by Time inc?

A

Woman’s Own and Woman’s Weekly

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13
Q

What uses and gratifications does the magazine fulfil?

A

All four- Information, entertainment, personal identity, and social

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14
Q

What part of Maslow’s hierarchy of needs does the magazine fulfil?

A

Esteem and love + belonging

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15
Q

What happened in the 1960s that changed women’s roles?

A

In 1960 the contraception pill was introduced which allowed women more control over their bodies and opportunities such as work and university. It was also the start of the 2nd wave of feminism which tackled such issues as rape, domestic abuse, women’s sexuality, the workplace for women, reproductive rights, and official legal inequalities.

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16
Q

“British…”

A

“British women have a special magic” FRONT PAGE

17
Q

“Are you…”

A

“Are you an A-level beauty?” FRONT PAGE

18
Q

“Lingerie …”

A

“Lingerie goes lively” FRONT PAGE

19
Q

What is the magazine’s strapline?

A

“World’s greatest weekly for women” FRONT PAGE

20
Q

What page is the contents page and what does it feature?

A

Page 3

  • Has 7 categories: Fiction, cookery, beauty, fashion, knitting, features, and home - all are stereotypical apart from fiction which encourages female careers
  • Jacqueline Kennedy is the main image - an aspirational figure in the public eye
  • ‘personal yours’ from the editor Patience Bulkeley adds a friendly connection
21
Q

On what pages are the Alfred Hitchcock article and what does it feature?

A

Pages 8+9
- “Alfred Hitchcock unravels the mystery of British women” - Headline - post-colonialism

  • “They’re like snow-capped volcanoes” - complimenting but also saying they’re inhuman
  • 4 images of Hitchcock - film link to his industry - star theory - binary opposition to the young beautiful women
  • main image of Grace Kelly - aspirational and conforms to western beauty standards
  • Image of Deborah Kerr objectifies her as she is in a bathing suit - Hitchcock’s films often objectify women
  • Image of Hitchcock and his wife who is unnamed -“I choose” and “snapped her up” in the anchorage suggests his dominance
  • “selecting, grooming, directing” - male control over women
22
Q

“Alfred Hitchcock…”

A

“Alfred Hitchcock unravels the mystery of British women” PAGE 8

23
Q

“They’re…”

A

“They’re like snow-capped volcanoes” PAGE 8

24
Q

How is star theory use in Woman?

A
  • Alfred Hitchcock - famous film director
  • Jacqueline Kennedy - widow of JFK - very much in the public eye
  • Grace Kelly- actress
  • Deborah Kerr - actress
25
Q

On what page is ‘Extra Special on Men’ and what does it feature?

A
  • page 13
  • Subheading - “getting to know them” - perpetuates men and women as binary oppositions
  • “Give-aways for guys” suggesting women should buy their partner something to keep them happy
  • sections on hair and fashion - what the magazine thinks women should be interested in
  • “That’s where we differ…” - binary opposition - Judith Butler
  • The main image of a woman with her foot on a man’s head on the floor - she’s dominant which subverts hegemony and patriarchy
26
Q

What are the set pages?

A
  • The front page
  • The contents page p3
  • Alfred Hitchcock unravels the mystery of British Women p8+9
  • Extra Special on Men p13
  • Are You an A Level Beauty? p14+15
  • A Present for Your Kitchen p28+29
  • Crème Puff by Max Factor p38
  • Breeze Soap p41
  • Women’s Royal Army Corps p52
  • Problem Page: Evelyn Home p53
27
Q

On what pages is the ‘Are you an A-level beauty’ article and what does it feature?

A

Pages 14+15
- By making it a test it makes women compete against each other - “How you score” - also school connotations patronise women and pressures them to conform to gender roles - Judith Butler

  • Colourful mise-en-scene to connote positivity
  • Illustrations used to demonstrate - all white women - bell hooks
28
Q

On what pages is the ‘A present for your kitchen’ article and what does it feature?

A 
pages 18+29
- colourful images of aspirational kitchens but not unachievable for middle/ lower class socio-economic group
  • lower to middle range price of items reflects a mainstream audience of middle-class women
  • lexis “your” suggests woman’s place is in the home
  • image of women standing over the sink smiling - suggests women enjoy their roles
  • image of women with a young boy in the kitchen connotes nuclear family with women in charge of children and kitchen
29
Q

On what page is the ‘Creme Puff by Max Factor’ advert and what does it feature?

A

Page 38
- 4 images laid-out like film - class

  • man looking at her while she looks at the product - connotes love, voyeurism through him looking at her, smiles connote happiness
  • direct address, exclamatory sentences, and rhetorical sentences used to engage the audience, lots of copy used as its a new product that they need the audience to trust - cultivation theory used
  • Both man and woman conform to western beauty standards and are presented as binary oppositions
30
Q

On what page is the ‘Breeze soap’ advert and what does it feature?

A

Page 41

  • the main image clearly objectifies women as the model is naked and conforms to western beauty standards in a submissive pose - Van Zoonen
  • Repetition of direct address in the copy and of gender roles - “Because you’re a woman”, “darling you need Breeze” patronising authoritative tone, repetition of brand name - cultivation theory
31
Q

On what page is the ‘Woman’s Royal Army Corps’ advert and what does it feature?

A

page 52
- The advert parodies an advice column - connotes at the WRAC will fix all the audience’s problems

  • “These are the things girls worry about…” - patronising as ‘girls’, not women - again binary opposition to men
  • “Carers. Travel. Independence. Friendship.” - subverts hegemonic ideologies as suggesting women should be independent without a man
32
Q

On what page is the ‘Evelyn Home’ letters page and what does it feature?

A

page 53
- Features 8 letter all about relationships - 5 about sex

  • Image of Evelyn Home connotes friendly maternal figure
  • Most titles connote scandalous activity - “sex and the young” and “non-petting girl”
  • Home expresses conservative views - telling women to submit to their husbands but not to be a whore

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