Attitude C2 Flashcards
Who produces Attitude?
Stream Publishing Limited
When was Attitude first released?
May 1994
Who is the editor?
Cliff Joannou
How often is it produced?
Monthly
What is its history of ownership?
It was previously owned by Northern and Shell Group which is a massive conglomerate but it was taken over by Stream Publishing in 2016
Who is the owner of Stream Publishing?
Darren Styles who also publishes other gay lifestyle magazines
What is the circulation of the website?
11,000
How is the magazine sold?
Online website, Emagazine via the app store, and as a print copy (only special editions)
How is star theory used?
Celebrities are often used as a marketing tool eg) Daniel Radcliff, David Cameron and Prince William
How has convergence been used?
Attitude has a website, digital edition, and a YouTube account
How is Attitude funded?
It is a commercial magazine that is funded by advertising and the audience who subscribe to the Emagazine. They have to guarantee a large audience for their advertisers whilst still maintaining their niche audience.
What is the issue with regulation?
The Internet Watch foundation works to block illegal content eg) child abuse but content online is instant and global and often impossible to remove.
What other spin-off magazines have been produced?
Thai, Vietnamese, Belgium, and Netherlands editions have been produced
What social/cultural context does Attitude reflect?
- Reflects societies acceptance of the LGBT community. However also a niche magazine so it suggests they are not fully integrated.
- Website designed to appeal to a Western audience eg) negative portrayal of how Africa treats the gay community
- Reflects a decrease in print sales due to digital media
What aspects of Attitude should you discuss?
-The Attitude Homepage- highbrow aesthetically pleasing layout; changing banner adverts for highbrow products such as Virgin flights; news carousel at the top showing new news; links to social media; advertises subscription at the top; colour changing rainbow tabs showing pride but not a cliche; tabs are news, entertainment, community, boys, opinion, style, travel, active, theatre, competition, and subscribe which are all stereotypical
‘WE CAN’T ALLOW EVENTS IN BIRMINGHAM TO TURN LGBTQ PEOPLE AND MUSLIMS AGAINST EACH OTHER’- opinion - 29/5/2019
RELIVE NICK JONAS’S BICEP-BUSTING ATTITUDE SHOOT - 4/3/2019
THESE ARE OUR HOTTEST CLOTHES AND ACCESSORIES THIS WEEK
Latest issue featuring Murray Barlett
Red Hot European Boys - 2020 Calendar
GOK WAN HITS BACK AFTER SUFFERING HOMOPHOBIC ABUSE FROM A GROUP OF ‘LADS’ 2/10/2017
STRICTLY’S DR. RANJ SINGH: ‘COMING OUT AS GAY TO MY WIFE WAS HARD, BUT TELLING MY FAMILY WAS ANOTHER LEVEL’
5/11/2018
