The Times - Prince Phillip Crash - C1

Question 1

When was The Times founded?

Answer 1

1785

Question 2

Who owns the Times?

Answer 2

The Times has been published by Times Newspapers since 1981 a subsidiary of News UK, wholly owned by News Corp, Rupert Murdoch’s company. News UK is a British-based, American-owned newspaper publisher.

Question 3

When was the set text edition published?

Answer 3

18th January 2019

Question 4

What type of newspaper is The Times?

Answer 4

A broadsheet

Question 5

What is The Times political stance?

Answer 5

The Times is famous for having a range of journalists with varied political viewpoints which allows the newspaper to offer a more neutral political stance. That being said the paper is still considered right wing.

Question 6

What is The Times relationship with online media?

Answer 6

The group was one of the first companies in the UK to introduce an online newspaper but also paywalls which required readers to pay for use of the site. This was introduced in response to the fall in print sales within the group. However, The Times is the only national quality newspaper to show year-on- year growth for print sales.

Question 7

What is The Times slogan?

Answer 7

Britain’s most trusted newspaper

Question 8

How much is The Times?

Answer 8

£1.50 but 50p off for subscribers

Question 9

What is the political headline about Brexit on the front cover?

Answer 9

Bitte! Stop Brexit and stay with us, Germany asks Britain

Question 10

What is the headline of the crash on the front cover and how is media language used?

Answer 10

• “shocked” Phillip, 97, rolls car in road crash
• no photo of Phillip only rolled car
• very formal copy not sensationalised and can be seen as respectful
• allows audience to create their own reading
• continued on page 5 “Duke walks away from smashed car”
• mid shot of Duke - not showing his age

Question 11

What is the other political headline about Teresa May on the front cover?

Answer 11

May to Block Bercow’s Peerage

Question 12

What is the first advert in the Times?

Answer 12

Sandals Luxury Resort

Page 3

Question 13

What is the headline of the political piece of page 6?

Answer 13

Labour MPs defy Corbyn and attend Brexit Talks at No 10

Question 14

What phone advert gets a whole page?

Answer 14

EE iPhone X page 10

Question 15

What is significant of the West Side Story article on page 11?

Answer 15

A girl of Colombian descendant has been cast as Maria - important to Spanish audience.

Question 16

Who is the target audience for The Times?

Answer 16

The Times’ target audience is predominantly ABC1, over 35, male, educated and has a centre-right wing political stance.

Question 17

What is the stories / pictures on page 12 and how does it reflect the audience’s ideologies?

Answer 17

• ‘Grade inflation alarm as record 28% of students rewarded firsts’ - suggests the target audience is highly educated and may have got a 1st an university themselves and would see this as unwanted competition and undermines their own success.
• The painted hall at the Old Royal Naval College/ Sistine Chapel - reflects the audiences interest in highbrow art