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Media > The Daily Mirror - American Election - C1 > Flashcards

The Daily Mirror - American Election - C1 Flashcards

1
Q

When was the set edition published?

A

10th November 2016

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2
Q

When was the Daily Mirror founded?

A

1903

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3
Q

Who owns the Daily Mirror?

A

It is owned by parent company Reach plc. Reach PLC is the largest national and regional multimedia content publisher in the UK. The group publish more than 150 newspaper titles across the UK and Ireland

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4
Q

What is the Daily Mirror’s political stance?

A

The Daily Mirror demonstrated an unequivocally oppositional response to the result and views Trump as ill-suited to such a high position of power. They are also left wing so would side with Democrats over Republicans.

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5
Q

Who is the Daily Mirror’s target audience?

A
  • predominantly working-class readership
  • left-wing
  • male
  • 35-70
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6
Q

Who is Donald Trump?

A

The 45th and current president of the United States. Before entering politics, he was a businessman and television personality. He is a Republican, 72-year-old billionaire famous for appearing on the reality TV show The Apprentice USA.

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7
Q

What type of newspaper is The Daily Mirror?

A

a tabloid

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8
Q

What was the print circulation of The Daily Mirror in 2019?

A

Owned by the Reach PLC group, the Daily Mirror was once the most popular tabloid in the UK. However, it has had the largest year on year fall in sales of any national print newspaper in recent years. It had a circulation of 508,705 in 2019.

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9
Q

Why is Trump’s election controversial?

A
  • a series of controversies exposed during the election campaign
  • his extreme policies that drew criticism from both sides of the political spectrum
  • a record of racism eg) saying Obama was from Kenya
  • a record of sexism eg) 2005 tape
  • a lack of political experience
  • an incredulous amount of false statements were said by him in his campaign
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10
Q

Finish the Quote: “What _________?” - front page

A

What have they done?

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11
Q

Finish the Quote: “It’s_______” - front page

A

“It’s President Trump…”

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12
Q

Finish the Quote: “How_________world” - front page

A

“How Trump triumphed… and what it means for you and the world”

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13
Q

What was the headline of the other story on the front cover?

A

“7 killed in speeding tram crash”

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14
Q

How is media language used to connote ideologies of the front page?

A
  • The use of American iconography in the subverted image of the Statue of Liberty draws the reader’s attention to the front page of the newspaper.
  • The statue is seen to be weeping into her hands which creates meaning for the audience and is intended to be read as connoting despair.
  • The background of the image contains dark clouds which can be interpreted as foreshadowing future events.
  • The Daily Mirror has juxtaposed the image with the bold headline “What have they done?” which positions the American voters as to blame for Trump’s victory.
  • The bold headline at the top of the page “It’s President Trump…” with the use of ellipsis again suggests foreshadowing.
  • Another bad news story of the tram crash at the top connotes an apocalyptic tone
  • The poppy connotes a proud Britishness and also perpetuates the bad news
  • no photo of Trump connotes his fame but also the newspaper’s disgust
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15
Q

How is media language used in the double page spread to connote ideologies?

A
  • The article is entitled ‘America’s Brexit’ - related to the UK
  • This article likens the US election outcome to Brexit by highlighting immigration concerns and loss of jobs as central to voters’ decision to vote for Trump.
  • The images of white Trump’s supporters rejoicing alongside a breakdown of voting according to demographics highlights the newspaper’s viewpoint that the election was “a whitelash” and that white, middle-class voters were responsible for Trump’s win.
  • patriotic red, white, and blue can be seen as being used ironically
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16
Q

Finish the Quote: “America’s ___” - double page

A

“America’s Brexit”

17
Q

Finish the Quote: “US turns ______” - double page

A

“US turns in on itself at the ballot box”

18
Q

Finish the Quote: “race ______” - double page

A

“race was an issue and this was a whitelash”

19
Q

How can Roland Barthes’ theory of semiotics be applied to the Daily Mirror?

A

The use of American iconography throughout the front page and the colours of the American flag in the article will have immediate cultural significance for the reader who will be able to create meaning in the associations they have with these signs

20
Q

How can Levi–Strauss’ theory of Structuralism be applied to the Daily Mirror?

A
  • The use of the pronoun ‘They’ in the frontpage headline “What have they done?” creates an immediate binary opposition of ‘us and them’ and lays blame on the American people for Trump’s win
  • The use of the term “whitelash” and the demographical information creates a binary opposition of white and other
  • The binary oppositions of democrats vs republicans is is created through Donald and Hilary being on opposite sides of the double page
21
Q

How is representation used?

A
  • Hilary is presented as a hero with the flag behind her
  • a very white middle-class Hispanic woman is shown as the only minority
  • Trump supporters all demonstrate similar patriotic codes of dress - red, white and blue clothing
  • Their body language suggests jubilation and clear support with one woman wearing boxing gloves that could connote her being willing to ‘battle’ to win.
  • Trump and Clinton are both featured here in smaller articles with Clinton being represented as calm and composed while Trump looks aggressive and determined
  • Of the eleven people featured on these pages are mostly white and are predominantly male which is indicative of the newspaper’s suggestion that Trump’s supporters fall into this demographic. This subsequently marginalises other social groups, however.
22
Q

What is the significance of the image of the statue of liberty?

A
  • The striking image of the weeping Statue of Liberty was created in 1989 by British Artist Gee Vaucher
  • The newspaper had found the image amongst hundreds on social media
  • Her painting had originally been used as a homage to punk art of the 1970s, known for its anti-establishment messages.
  • The image is significant as the statue stands for freedom and independence
23
Q

Who created the image of the statue of liberty?

A

Gee Vaucher

24
Q

Who regulates the Daily Mirror?

A

The Daily Mirror is part of Independent Press Standards Organisation (Ipso) - an independent body which is not backed by the Government and is fully funded by the industry itself. This is a regulatory body that maintains press standards but is anti-Leveson in its approach.

25
Q

What was the Daily Mirror first published as?

A

The Daily Mirror was first published in 1903 as a newspaper for women ‘to act as a mirror on feminine life’. However, the newspaper was quickly redesigned to appeal to a broader audience.

26
Q

How do the producers of the Daily Mail use online media?

A

Online media has largely been responsible for the downturn in print sales and the Daily Mirror has responded to this by launching ‘Mirror Online’ and having a presence on social media sites. The website offers interactive opportunities for its readers with competitions, polls and ‘Got a story?’ a feature which invites readers to submit their own stories. After the Trump victory, online users were able to express their views on an online forum.

27
Q

What is gatekeeping?

A

A term which is applied to the editing and filtering process where decisions are made to let some information ‘pass through’ to the audience and other information remains barred.

28
Q

How can Curran and Seaton’s theory of Power and media industries be applied to the Daily Mirror?

A

Reach PLC have maintained their position in the UK market despite falling sales of the Daily Mirror and other mainstream titles by diversifying into regional news.

29
Q

How can Hesmondhalgh’s theory of industry be applied to the Daily Mirror?

A

Reach PLC has become a horizontally integrated company with a wide range of titles in order to maximise audiences and minimise risks. Rather than seeing digital media as a threat the company has embraced its digital expansion and now offers digital marketing as well as digital classifieds to generate additional income.

30
Q

What is sensationalised language?

A

to present events as more vivid and shocking than they really are to evoke a response in the audience

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