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Media > Straight Outta Compton - C1 > Flashcards

Straight Outta Compton - C1 Flashcards

1
Q

Who directed Straight Outta Compton?

A

F Gary Gray

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2
Q

Who produced Straight Outta Compton?

A

Legendary Pictures

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3
Q

Who distributed Straight Outta Compton?

A

Universal Pictures

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4
Q

What genre is Straight Outta Compton?

A

A music Biopic

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5
Q

How was the film received?

A

The film was a huge commercial and critical success becoming the highest grossing music biopic of all time and was nominated for the Academy Award for Best Original Screenplay.

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6
Q

Which members of the band co-produced the film?

A

Dr Dre and Ice Cube

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7
Q

What band is the film about?

A

N.W.A

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8
Q

Where was the film set?

A

mid-1980’s California, USA

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9
Q

What genre is the band?

A

hip hop

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10
Q

What riots may have influenced the producers?

A

The depiction of this period in a contemporary film may have been impacted by the social upheaval caused by the racial tension and the LA Riots in 1992 triggered by the acquittal of 4 police officers who beat black man Rodney King. The producers possibly glorify N.W.A. as agents of social change.

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11
Q

Why might Gauntlett argue members of NWA are role models?

A

N.W.A. were significant in terms of social change as advocates for free speech, producers of protest songs and as highly successful black men from disenfranchised American urban communities.

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12
Q

How might bell hooks argue NWA are controversial?

A

N.W.A. were also heavily criticised for their misogynistic lyrics and their promotion of a lifestyle that objectified and marginalised women.

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13
Q

How could two members of the band producing the film be seen as controversial?

A
  • It could possibly alter the portrayal of historical
    events as the members would want themselves to be portrayed as ‘heroes’ so they sanitised their more controversial behaviour
  • It could also be seen as selling out
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14
Q

When was Straight Outta Compton released?

A

In cinemas in the USA on 14th August 2015 and in cinemas in the UK on 28th August 2015

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15
Q

What is vertical and horizontal integration?

A

Vertical integration is when a company controls more than one stage of the supply chain.

Horizontal integration is when two or more companies merge and occupy similar levels in the production supply chain.

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16
Q

Who is Universal owned by?

A

By NBC Universal which is owned by Comcast

17
Q

How does ownership positively affect the films production and distribution?

A

As the film was produced and distributed by a major, vertically integrated film studio that is part of a media conglomerate it had large funding, good marketing and reached a global audience.

18
Q

What films have Universal / Legendary produced together and what do audiences expect from them?

A 
Jurassic World (2015)  and Dracula Untold (2014) etc
Audiences expect high quality, interesting narratives, special effects, and action.
19
Q

What is convergence?

A

Two or more types of media coming together

20
Q

What is synergy?

A

Different elements of a company working together to promote related products

21
Q

What was the total budget?

A

$50 million

22
Q

What was the gross profit of the film?

A

$201.6 million.

23
Q

What certificate was the film given?

A
  • The BBFC gave the film a 15 although the director’s cut was an 18
  • In the USA The MPAA rated it an ‘R’ rating (‘restricted’ under 17s cannot attend without
    a parent)
  • Due to strong language, violence, sex, drug use.
24
Q

Who is the target audience?

A
  • Fans of N.W.A. (older fans who lived through the period, younger fans attracted to the band for their cultural significance etc.)
  • Fans of rap/gangster rap
  • Fans of biopic films (open-minded, educated, older, global audience without a specific interest in N.W.A.?)
  • Fans of the film studios/producers
  • Predominately male (due to male protagonists and objectification of women
  • Aged 15 - 50 due to certificate and 1980s setting
  • Mixed socio-economic group as C2D class would relate to the film and ABC1 would have bought the music and can afford cinema trips
25
Q

What codes and conventions are used in the trailers? - reference red band trailer and global trailer

A
  • The global trailer includes no swearing or nudity and less violence instead showing more narrative. Released 1st April before Furious 7 - benefited as before more mainstream film
  • Red band trailer starts unconventionally with footage of Dr Dre and Ice Cube now which uses star theory and then goes on to include nudity, violence and swearing promoting more of a lifestyle. Released 8th February.
  • Familiar conventions used: duration, rating card, use of production logos/idents, use of intertitles, use of music, condensing the film to showcase dramatic scenes and establish the narrative expectation of a three-act structure, links to social media/website.
  • Also the absence of conventions: no traditional trailer voice over and no specific release date
  • Identification with protagonists in the trailer - audiences encouraged to align with hip hop artists a underdogs/disenfranchised minority, for example, the two specific instances where members of the gang are
    forcefully restrained by police.
  • Star appeal with mention of NWA members but the names of actors or directors are absent from the trailer
  • Film logo is a design reference to music parental advisory notice (social conventions of rebellion, challenge to authority etc.).
26
Q

How successful was the viral marketing?

A
  • Launched on 7th August 2015
  • had 6 million downloads of the meme
  • It simultaneously trended No. 1 two days in a row across Facebook, Twitter and Instagram
  • During that time, there was an average of 15,000 #Straightoutta tweets per minute
  • endorsed by Serena Williams
  • Jennifer Lopez created her own meme.
27
Q

How was the film marketed?

A
  • Several trailers - global trailer and red band trailer
  • website
  • App by Beats which allowed users to make their own Straight Outta Somewhere meme
28
Q

To what extent can the film be considered a risk?

A
  • The pre-sold Hip Hop fan base offset the economic risk of the film production.
  • Similarly, the success of other hip hop biopics like Notorious (2009) and 8 Mile (2002), guaranteed an audience for the film.
29
Q

How is synergy used?

A
  • Both the soundtrack for the film featuring music by N.W.A. and a Dr Dre album inspired by the film, Compton, were released in conjunction with the film.
  • Dr Dre’s album was released a week before the film on Apple music
  • The commercial success of these albums (e.g. the soundtrack entered the US Billboard 200 album chart at number 2 a week prior to the film’s release) arguably contributed to the film’s success.
30
Q

How can Hesmondhalgh’s theory on cultural industries be applied to the film?

A

Hesmondhalgh’s idea that media conglomerates operate across a range of cultural industries is true in the film as it was released in conjunction with very successful music albums.

31
Q

How can Livingstone and Lunt’s theory on regulation be applied to the film?

A

They would argue that the producers of the film have favoured their creativity by adding swearing and nudity over their audience as some of the target audience (15-18 in the USA) may not be able to see the film. Also, the global trailer features regulation to appeal to a mainstream audience.

32
Q

How can Curran and Seaton’s theory on power be applied to the film?

A

Compared with I, Daniel Blake it can be argued that the producers of Straight Outta Compton are more considered with the logic of profit and power as they are funded by a large conglomerate and has a high budget whereas I, Daniel Blake has a low budget and is more concerned with a social message.

33
Q

Who regulates the film industry in the UK?

A

British Board of Film Classification

34
Q

Who regulates the film industry in the USA?

A

Motion Picture Association of America

35
Q

Advantages/ disadvantages of vertical integration?

A

+ Vertical organizations provide clear lines of authority and a tight span of control, which can lead to high operating efficiency.

+ higher quality ensured

  • Variety freedom decreased
36
Q

Advantages/ disadvantages of horizontal integration?

A

+ greater freedom and variety

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