Key Definitions Flashcards
Horizontal integration
Horizontal integration is the process of a company increasing production of goods or services at the same part of the supply chain
Vertical integration
Merger of companies at different stages of production.
Distribution
Distribution is the process of making a product available for the consumer who needs it.
Producer
a person or organization that creates media texts
OFCOM
The Office of Communications
UK government-approved regulatory and competition authority for the broadcasting, telecommunications and postal industries of the United Kingdom.
BBC
British Broadcasting Corporation
MPAA
Motion Pictures Association of America
Regulates and classifies films in America
BFI
British Film Institute
IPSO
Independent Press Standards Organistation
PEGI
Pan European Games Information
Regulates and classifies games in Europe
Conglomerate
A conglomerate is a combination of multiple business entities operating in entirely different industries under one corporate group, usually involving a parent company and many subsidiaries.
PSB
Public Service Broadcaster
A publically funded (through tv licenses) channel or company that aims to benefit the interests of its audience
Regulation
a rule or order issued by an executive authority that must be followed by the producer
Media Convergence
Two separate media technologies coming togther
circulation
the number of copies it distributes on an average day/ period of time
Demographics
A way of categorising audiences through their fixed traits
Psychographics
A way of categorising audiences through their traits that are part of their personalities
Gatekeeping
Gatekeeping is the process through which information is filtered
Specialised audience
A non-mass, or niche, audience that may be defined by a particular social group or by a specific interest
anchorage
Anchorage is when a piece of media uses another piece of media to reduce the number of connotations in the first, therefore allowing the audience to interpret it much more easily.
archetype
A reoccurring character type used in the media
Stereotype
Reducing a representation of a small number of simple characteristic which often does not accurately represent the group
