Key Definitions

Question 1

Horizontal integration

Answer 1

Horizontal integration is the process of a company increasing production of goods or services at the same part of the supply chain

Question 2

Vertical integration

Answer 2

Merger of companies at different stages of production.

Question 3

Distribution

Answer 3

Distribution is the process of making a product available for the consumer who needs it.

Question 4

Producer

Answer 4

a person or organization that creates media texts

Question 5

OFCOM

Answer 5

The Office of Communications
UK government-approved regulatory and competition authority for the broadcasting, telecommunications and postal industries of the United Kingdom.

Question 6

BBC

Answer 6

British Broadcasting Corporation

Question 7

MPAA

Answer 7

Motion Pictures Association of America

Regulates and classifies films in America

Question 8

BFI

Answer 8

British Film Institute

Question 9

IPSO

Answer 9

Independent Press Standards Organistation

Question 10

PEGI

Answer 10

Pan European Games Information

Regulates and classifies games in Europe

Question 11

Conglomerate

Answer 11

A conglomerate is a combination of multiple business entities operating in entirely different industries under one corporate group, usually involving a parent company and many subsidiaries.

Question 12

PSB

Answer 12

Public Service Broadcaster

A publically funded (through tv licenses) channel or company that aims to benefit the interests of its audience

Question 13

Regulation

Answer 13

a rule or order issued by an executive authority that must be followed by the producer

Question 14

Media Convergence

Answer 14

Two separate media technologies coming togther

Question 15

circulation

Answer 15

the number of copies it distributes on an average day/ period of time

Question 16

Demographics

Answer 16

A way of categorising audiences through their fixed traits

Question 17

Psychographics

Answer 17

A way of categorising audiences through their traits that are part of their personalities

Question 18

Gatekeeping

Answer 18

Gatekeeping is the process through which information is filtered

Question 19

Specialised audience

Answer 19

A non-mass, or niche, audience that may be defined by a particular social group or by a specific interest

Question 20

anchorage

Answer 20

Anchorage is when a piece of media uses another piece of media to reduce the number of connotations in the first, therefore allowing the audience to interpret it much more easily.

Question 21

archetype

Answer 21

A reoccurring character type used in the media

Question 22

Stereotype

Answer 22

Reducing a representation of a small number of simple characteristic which often does not accurately represent the group