WEEK 7 & 8 Flashcards
IS THE PROCESS OF DESCRIBING SOME PROPERTY OF A PHENOMENON OF INTEREST, USUALLY BY ASSIGNING NUMBERS IN A RELIABLE AND VALID WAY
MEASUREMENT
CAN BE THOUGHT OF AS A GENRALIZED IDEA THAT REPRESENTS SOMETHING OF MEANING
CONCEPT
A DEVICE PROVIDING A RANGE OF VALUE THAT CORRESPOND TO DIFFERENT VALUES IN A CONCEPT BEING MEASURED
SCALES
REPRESENT THE MOST ELEMENTARY LEVEL OF MEASUREMENT
NOMINAL SCALES
ALLOW THINGS TO BE ARRANGED IN ORDER BASED ON HOW MUCH OF SOME CONCEPT THEY POSSES
ORDINAL SCALES
HAVE BOTH NOMINAL AND ORDINAL PROPERTIES, BUT THEY ALSO CAPTURE INFORMATION ABOUT DIFFERENCES IN QUANTITIES OF A CONCEPT
INTERVAL SCALES
REPRESENT THE HIGHEST FORM OF MEASUREMENT
RATIO SCALES
ASSIGNS A VALUE TO AN OBJECT FOR IDENTIFICATION OR CLASSIFICATION PURPOSES ONLY.
NOMINAL SCALE
THE VALUE CAN BE, BUT DOES NOT HAVE TO BE, A NUMBER BECAUSE NO QUANTITIES ARE BEING REPRESENTED.
NOMINAL SCALE
IN THESE SENSE, A __________________ IS TRULY A QUALITATIVE SCALES
NOMINAL SCALE
ALLOW THINGS TO BE ARRANGED IN ORDER BASED ON HOW MUCH OF SOME CONCEPT THEY POSSESS.
ORDINAL SCALES
IN OTHER WORDS, AN _____________ IS A RANKING SCALE. IN FACT