QUIZ4. TEST I. Identification. Identify what is being asked. - Sheet1

Question 1

A scale created by simply summing (adding together) the response to each item making up the composite measure

Answer 1

SUMMATED SCALE

Question 2

These are people who verbally answer an interviewer’s questions or provide answers to written questions

Answer 2

RESPONDENT

Question 3

A statistical fluctuation that occurs because of chance variation in the elements selected for a sample.

Answer 3

RANDOM SAMPLING ERROR

Question 4

A question that imposes a limit on the number of allowable responses

Answer 4

STRUCTURED DESIGN

Question 5

. It is the traditional questionnaire received by mail and completed by the respondent that does not allow a dialogue or an exchange of information providing immediate feedback

Answer 5

NON-INTERACTIVE MEDIA

Question 6

Variables that are not directly observable but are measurable through indirect indicators, such as verbal expression or overt behavior.

Answer 6

HYPOTHETIC QUESTION

Question 7

A measurement task that presents a respondent with several objects or product concepts and requires the respondent to arrange the objects into piles or classify the product concepts

Answer 7

SORTING

Question 8

An attitude rating scale similar to a semantic differential except that it uses numbers, instead of verbal descriptions, as response options to identify response positions

Answer 8

NUMERICAL SCALE

Question 9

Surveys in which the respondent takes the responsibility for reading and answering the questions.

Answer 9

SELF ADMININISTERED QUESTIONAIRES

Question 10

A self-administered questionnaire posted on a Web site.

Answer 10

INTERNET SURVEY

Question 11

Screening procedure that involves a trial run with a group of respondents to iron out fundamental problems in the survey design

Answer 11

PRETESTING

Question 12

A measurement technique that involves presenting the respondent with two objects and asking the
respondent to pick the preferred object.

Answer 12

PARED COMPARISON

Question 13

A survey of respondents at different times, thus allowing analysis of response continuity and changes over time

Answer 13

LONGITUDINAL STUDY

Question 14

An administrative error caused by improper sample design or sampling procedure execution

Answer 14

SAMPLE SELECTION ERROR

Question 15

A category of response bias that results because some individuals tend to use extremes when
responding to questions

Answer 15

EXTREMELY BIAS