W2 module Flashcards
1
Q
is the application of the scientific method in searching for the
truth about business phenomena. These activities include defining business opportunities and problems, generating, and evaluating alternative courses of action, and monitoring employee
and organizational performance.
A
Business research
2
Q
is more than conducting surveys. This process includes idea and theory development, problem definition, searching for and collecting information, analyzing data, and communicating the findings and their implications.
A
Business research
3
Q
Literally, research (re-search) means “_________________.”
A
to search again
4
Q
A
