Test II. TRUE OR FALSE, Write true' or 'false' only. - Sheet1

Question 1

Surveys provide a quick, inexpensive, efficient, and accurate means of assessing information about a
population

Answer 1

true

Question 2

One of the disadvantages of a personal interview is
high participation

Answer 2

False

Question 3

Interactive communication media is less flexible than surveys using non-interactive media

Answer 3

False

Question 4

Identifying characteristics of target markets measuring customer attitudes, and describing
consumer purchase patterns are all common business research objectives.

Answer 4

True

Question 5

In its most basic form, attitude scaling requires that an individual agree or disagree with a statement or respond to a single question

Answer 5

True