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BUSINESS RESEARCH > W7&8 ppt > Flashcards

W7&8 ppt Flashcards

1
Q

Is the process of describing some property of a phenomenon of interest, usually by assigning numbers in a reliable and valid way.

A

Measurement

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2
Q

___________________ can be thought of as a generalized idea that represents something of meaning

A

Concept

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3
Q

A device providing a range of values that correspond to different vales in a concept being measures.

A

Scales

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4
Q

represent the most elementary level of measurement

A

Nominal scales

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5
Q

allow things to be arranged in order based on how much of some concept they possess.

A

Ordinal scales

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6
Q

have both nominal and ordinal properties, but they also capture information about differences in quantities of a concept

A

Interval scales

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7
Q

represent the highest form of measurement

A

ratio scales

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8
Q

assigns a value to an object for identification or classification purposes only. the value can be, but does not have to be, a number because no quantities are being represented. in this sense, a ________________is truly a qualitative scale.

A

nominal scales

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9
Q

allow things to be arranged in order based on how much of some concept they possess. in other words, an ___________________________ is a ranking scale.

A

ordinal scales

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10
Q

Ordinal scales allow things to be arranged in order based on how much of some concept they possess. in other words, an ordinal scale is a _______________.

A

ranking scale

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11
Q

In fact, we often use the term rank order to describe an __________________

A

ordinal scales

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12
Q

have both nominal and ordinal
properties, but they also
capture information about
differences in quantities of
a concept.

A

Interval Scales

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13
Q

represent the highest form of measurement in that they have all the properties of interval scales with the additional attribute of representing absolute quantities.

A

Ratio scales

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14
Q

provide iconic measurement.

A

Ratio scales

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15
Q

are those that take on only one of a finite number of values.

A

Discrete Measure

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16
Q

A _________________ is most often
used to represent a classification
variable.

A

Discrete Measure

— discrete scale–

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17
Q

Therefore, _____________ do not represent intensity of measures, only membership.

A

Discrete Measure
–Discrete scale–

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18
Q
  1. Yes - or - No Response
  2. Disagree - Neutral - Agree

are example of ____________

A

Discrete Measure

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19
Q

A ___________________ is one that takes one of a set of particular values. These could be qualitative values (for example, different breeds…

A

Discrete measure

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20
Q

are those assigning values anywhere along some scale range in a place that corresponds to the intensity of some concept.

A

Continuous Measure

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21
Q

A ______________ is one that is defined in terms of a real number.

It could fall anywhere in a particular range of values, though …

A

Continuous Measure

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22
Q

A scale created by simply summing (adding together) the response to each item making up the composite measure.

A

Summated scales

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23
Q

are continuous measures.

A

Ratio measures

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24
Q

means that the value assigned for a response is treated oppositely from the other items.

A

Reverse Coding

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25
Q

Thus, on a 5-point scale, the values are reversed as follows:
* 5 becomes 1
* 4 becomes 2
* 3 stays 3
* 2 becomes 4
* 1 becomes 5

A

Reverse coding

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26
Q

A measurement task that requires respondents to rank order a small number of stores, brands, or objects on the basis of overall preference or some characteristic of the stimulus.

A

Ranking

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27
Q
  • A measurement task that
    requires respondents to estimate the magnitude of a characteristic or quality that a brand, store, or object possesses.
A

Rating

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28
Q

A measurement task that
presents a respondent with several objects or product concepts and requires the
respondent to arrange the objects into piles or classify the product concepts.

A

Sorting

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29
Q
  • A measurement task that
    identifies preferences by requiring respondents to choose between two or more alternatives.
A

Choice

30
Q
  1. What should be asked?
  2. How should questions be phrased?
  3. In what sequence should the questions be
    arranged?
  4. What questionnaire layout will best serve the
    research objectives?
  5. How should the questionnaire be pretested?
  6. Does the questionnaire need to be revised?

is example of what ___________________

A

QUESTIONNAIRE DESIGN

31
Q

Creating good measures involves both writing good questions and organizing them to form the questionnaire. _______________ is a multistage process that …

A

Questionnaire design

32
Q

A questionnaire is relevant to the
extent that all information collected addresses a research question that will help the decision maker address the current business problem.

A

Questionnaire Relevancy

33
Q

Consider how wide or narrow a range you’ll include in your response items, and their relevance to your

A

Questionnaire Relevancy

34
Q

Asking a wrong question or an
irrelevant question is a common pitfall.

A

Questionnaire Relevancy

35
Q

means that the information
is reliable and valid.

A

Accuracy

36
Q

While experienced researchers generally believe that questionnaires should use simple, understandable, unbiased, unambiguous, and nonirritating words, no step-by-step procedure for ensuring accuracy in question writing
can be generalized across projects.

A

Accuracy

37
Q

Survey accuracy is the extent to which a questionnaire result represents the attribute being measured in the group of interest or population.

A

Questionnaire Accuracy

38
Q

Questions that pose
some problem and ask respondents to answer in their own words.

A

Open-Ended Response Questions

39
Q
  • What names of local banks can you think of?
  • What comes to mind when you look at this advertisement?
  • In what way, if any, could this product be changed or
    improved?
  • I’d like you to tell me anything you can think of, no matter
    how minor it seems.
A

Open-Ended Response Questions

40
Q

Questions in which respondents are given specific, limited alternative responses and asked to choose the one closest to their own viewpoint.

A

Fixed-Alternative Questions

41
Q
  • Did you use any commercial feed or supplement for livestock or poultry in 2024?

Box- (/) Yes
Box- (-) No

A

Fixed-Alternative Questions

42
Q

Would you say that the labor quality in Japan is higher, about the same, or not as good as it was 10 years ago?

Box- (-) Higher
Box- (/) About the same
Box- (-) Not as good

A

Fixed-Alternative Questions

43
Q
  • A fixed- alternative question that requires the respondent to choose one of two alternatives.
  • Did you have any overnight travel for work-related activities last month?

Box- (/) Yes
Box- (-) No

A

Simple-Dichotomy (Dichotomous) Question

44
Q

A fixed-alternative question that requires the respondent to choose one response from among multiple alternatives.

  • Please give us some information about your flight.

In which section of the aircraft did you sit?
__First class
__Business class
__Coach class

A

Determinant-Choice Question

45
Q
  • A fixed- alternative question that asks for an answer about
    general frequency of occurrence.
  • How frequently do you watch MTV?
    __Every day
    __2– times a week
    __ Less than once a week
    __5–6 times a week
    __ Once a week
    __ Never
A

Frequency-Determination Question

46
Q

A fixed-alternative question that allows the respondent to provide multiple answers to a single
question by checking off items.

A

Checklist Question

47
Q
  • Please check which, if any, of the following sources of information about investments you regularly use.

__Personal advice of your broker(s)
__Brokerage newsletters __Brokerage research reports __Investment advisory service(s) __Conversations with other investors
__None of these
__Other (please specify) __________

A

Checklist Question

48
Q

Type of Fixed-Alternative Questions

A
  1. Simple-Dichotomy (Dichotomous) Question
  2. Determinant-Choice Question
  3. Frequency-Determination Question
  4. Checklist Question
49
Q

Several similar questions
arranged in a grid format.

A

Multiple-Grid Question

50
Q

TRADITIONAL QUESTIONNAIRES

A

Multiple-Grid Question

51
Q

In an Internet questionnaire, a circular icon, resembling a button, that activates one response choice and deactivates others when a respondent clicks on it.

A

Radio Button

52
Q

In an Internet questionnaire, a space-saving device that reveals responses when they are needed but otherwise hides them from view.

A

Drop-Down Box

53
Q

In an internet questionnaire, small graphic boxes, next to
answers, that a respondent
clicks on to choose an answer; typically, a check mark or an X appears in the box when the respondent clicks on it.

A

C h e c k B o x e s

54
Q
  • In an Internet questionnaire,
    boxes where respondents can type in their own answers to
    open-ended questions.
A

Open-Ended Boxes

55
Q

In an Internet questionnaire,
boxes that appear at selected points and contain information or
instructions for respondents.

A

Pop-Up Boxes

56
Q

Examples:

  • Male / Female
  • Private Industry / Government
    owned
  • Location

NUMERICAL OPERATIONS:
COUNTING

DESCRIPTIVE STATISTICS:
- FREQUENCY
- MODE

A

NOMINAL SCALES

57
Q

Examples:

  • RANK YOUR THREE FAVOURITE INFLUENCER.
    *HOW SATISFIED ARE YOU WITH YOUR EMPLOYER?
  • Location
    • VERY UNSATISFIED
    • UNSATISFIED
    • NEUTRAL
    • SATISFIED
    • VERY SATISFIED

NUMERICAL OPERATIONS:
* COUNTING
* ORDERING

DESCRIPTIVE STATISTICS:
- FREQUENCY
- MODE
- MEDIAN
- RANGE

A

ORDINAL SCALES

58
Q

Examples:

  • 100-POINT JOB PERFORMANCE EVALUATION
    *TRAINING EFFECTIVENESS RATINGS
  • JOB SATISFACTION SURVEYS

NUMERICAL OPERATIONS:
* COMMON ARITHMETHIC OPERATIONS

DESCRIPTIVE STATISTICS:
- FREQUENCY
- MODE
- MEDIAN
- RANGE
- MEAN
- VARIANCE
- STANDARD DEVIATION

A

INTERVAL SCALES

59
Q

Examples:

  • DELIVERY TIME
  • TRANSPORTATION COSTS
  • FUEL CONSUMPTION

NUMERICAL OPERATIONS:
* ALL ARITHMETIC OPERATIONS

DESCRIPTIVE STATISTICS:
- FREQUENCY
- MODE
- MEDIAN
- RANGE
- MEAN
- VARIANCE
- STANDARD DEVIATION

A

RATIO SCALES

60
Q
  • SHOW

WHAT TYPE OF SCALE MEASUREMENT?

A

NOMINAL

61
Q
  • SHOW
  • PLACE
  • WIN

WHAT TYPE OF SCALE MEASUREMENT?

A

ORDINAL

62
Q
  • SHOW
    (20 SECONDS)
  • PLACE
    (1.0 SECOND)
  • WIN

WHAT TYPE OF SCALE MEASUREMENT?

A

INTERVAL

63
Q

1 MINUTE 59 2/5 SECONDS FOR 1 1/4 MILE

WHAT TYPE OF SCALE MEASUREMENT?

A

RATIO

64
Q

Mathematical and Statistical Analysis of Scale

1- STRONGLY DISAGREE
2. DISAGREE
3. NEUTRAL
4.- AGREE
5. - STRONGLY AGREE

EXAMPLE OF WHAT ____________

A

Continuous measures

65
Q

Mathematical and Statistical Analysis of Scale

  1. Yes - or - No Response
  2. Disagree - Neutral - Agree

EXAMPLE OF WHAT ____________

A

Discrete Measure

66
Q

Computing Scale Values

  • 5 becomes 1
  • 4 becomes 2
  • 3 stays 3
  • 2 becomes 4
  • 1 becomes 5

EXAMPLE OF WHAT ____________

A

Reverse coding

67
Q

1- 2 - 3- 4- 5

EXAMPLE OF WHAT ____________

A

RATING

68
Q

41352
;
12345

EXAMPLE OF WHAT ____________

A

SORTING

69
Q

OPTION A
OPTION B

EXAMPLE OF WHAT ____________

A

CHOICE

70
Q
A

BUSINESS RESEARCH (17 decks)

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