W6 Flashcards

1
Q

The purpose of ____________ is to collect primary data—data gathered from the respondents and assembled specifically for the project at hand.

A

survey research

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2
Q

is a quantitative method for collecting information from a pool of respondents by asking multiple survey questions

A

survey research

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3
Q

People who verbally answer an interviewer’s questions or provide answers to written questions.

A

Respondents

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4
Q

– a more formal term, which emphasizes that the purpose of contacting respondents is to obtain a representative sample, or subset, of the target population.

A

Sample Survey

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5
Q

_____________
provide a quick, inexpensive, efficient, and
accurate means of assessing
information about a population.

A

-Surveys-
Advantages of surveys

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6
Q

However, they can also be used
poorly when researchers do not
follow research principles, such
as careful survey and sample
design. Sometimes even a well- designed and carefully executed
survey is not helpful because the
results are delivered too late to
inform decisions.

A

Disadvantages of survey

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7
Q

A question that imposes a limit on the number of allowable responses.

A

Structured Question

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8
Q
  • A question that does not restrict the respondents’ answers
A

Unstructured Question

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9
Q
  • Straightforward questions that
    assume the respondent is willing to answer.
A

Undisguised Questions

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10
Q
  • Indirect questions that assume the purpose of the study must be hidden from the respondent.
A

Disguised Questions -

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11
Q

A study in which various segments of a population are sampled and data are collected at a single moment in time.

A

Cross-Sectional Study

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12
Q
  • A survey of respondents at different times, thus al lowing analysis of response continuity and changes over time.
A

Longitudinal Study

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13
Q

Human interactive media are a personal form of communication. Two people engaged in a face-to-face dialogue or a conversation on the telephone.

A

Interviews as interactive Communication

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14
Q

The traditional questionnaire received by mail and completed by the respondent does not allow a dialogue or an exchange of information providing immediate feedback.

A

Non-interactive Media

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15
Q

Face-to-face communication in which an interviewer asks a respondent to answer questions.

A

Personal interviews

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16
Q
  • Personal interviews conducted by telephone, the mainstay of commercial survey research.
A

Telephone Interviews

17
Q
  • Surveys in which the respondent takes the responsibility for reading and answering the questions
A

Self-Administered Questionnaires

18
Q

A________________________ is a
questionnaire that is designed explicitly to be completed by a respondent without an interviewer’s assistance (or bias)…

A

A self-administered survey

19
Q

Self-Administered Questionnaires
(2)

A
  1. Paper Questionnaires
  2. Electronic Questionnaires
20
Q

T h e number of questionnaires
returned or completed
divided by the number of
eligible people who were
asked to participate in the
survey.

A

Response Rate

21
Q
  • Screening procedure that involves a trial run with a group of respondents to iron out
    fundamental problems in the
    survey design.
A

Pretesting