W6 Flashcards
The purpose of ____________ is to collect primary data—data gathered from the respondents and assembled specifically for the project at hand.
survey research
is a quantitative method for collecting information from a pool of respondents by asking multiple survey questions
survey research
People who verbally answer an interviewer’s questions or provide answers to written questions.
Respondents
– a more formal term, which emphasizes that the purpose of contacting respondents is to obtain a representative sample, or subset, of the target population.
Sample Survey
_____________
provide a quick, inexpensive, efficient, and
accurate means of assessing
information about a population.
-Surveys-
Advantages of surveys
However, they can also be used
poorly when researchers do not
follow research principles, such
as careful survey and sample
design. Sometimes even a well- designed and carefully executed
survey is not helpful because the
results are delivered too late to
inform decisions.
Disadvantages of survey
A question that imposes a limit on the number of allowable responses.
Structured Question
- A question that does not restrict the respondents’ answers
Unstructured Question
- Straightforward questions that
assume the respondent is willing to answer.
Undisguised Questions
- Indirect questions that assume the purpose of the study must be hidden from the respondent.
Disguised Questions -
A study in which various segments of a population are sampled and data are collected at a single moment in time.
Cross-Sectional Study
- A survey of respondents at different times, thus al lowing analysis of response continuity and changes over time.
Longitudinal Study
Human interactive media are a personal form of communication. Two people engaged in a face-to-face dialogue or a conversation on the telephone.
Interviews as interactive Communication
The traditional questionnaire received by mail and completed by the respondent does not allow a dialogue or an exchange of information providing immediate feedback.
Non-interactive Media
Face-to-face communication in which an interviewer asks a respondent to answer questions.
Personal interviews