QUIZ Flashcards
- An administrative error caused by improper sample design
or sampling procedure execution.
Sample Selection Error
- A question that imposes a limit on the number of allowable
responses.
Structured Question
people who verbally answer an interviewers questions or provide answers to written questions
Respondents
random sampling error
A scale created by simply summing (adding together) the responses to each item making up the composite measure
summated scale
The traditional questionnaire received by mail and completed by the respondent does
not allow a dialogue or an exchange of information providing immediate feedback.
non-interactive media
So, from our perspective, self-administered questionnaires printed on paper are noninteractive. This fact does not mean that they are without merit, just that this type of survey is less flexible than surveys using interactive communication media.
non-interactive media
Hypothetical
numerical scale
A measurement task that
presents a respondent with several objects
or product concepts and requires the respondent to arrange the objects into piles or classify the product concepts.
sorting
- Surveys in which the respondent takes the
responsibility for reading and answering the questions.
self administered questionnaires
pair comparison
- Screening procedure that involves a trial run with a group of respondents to iron
out fundamental problems in the survey design.
pre-testing
A category of response bias that results because
some individuals tend to use extremes when responding to questions.
extremity bias
internet survey
