week 7 Flashcards
decision making
- identifying and choosing alternative solutions that lead to an end desired result
Simon’s normative models
bounded rationality
-> constraints that restrict rational desicion making
- > satisficing
- > choosing a sloution that meets a minimum standard of acceptance
the optimizing model
- need for a decision
- > whats important
- > alternatives
- > assess them
- > choose the best
heuristics
- rule of thumb
- > people use to make decisions and judgements quickly and efficiently
- > mental shortcuts
- > coming to a conclusion or decision
decision making biases
- status quo bias
- > anchoring bias
- escalation of commitment
- > confirmation bias
- > framing bias
- status quo bias
- -> refers to a preference for the current state of affairs
- -> current baseline is taken as a reference point, and any change from that is perceived as a loss
decision making biases
-> anchoring bias
–> occurs when decision makers are influenced by the first information received about a decision
decision making biases
- escalation of commitment
–> refers to the tendency to stick to an ineffective course of action even when it is unlikely that the bad situation can be reversed
decision making biases
confirmation bias
- refers to seeking or attending more to information that supports your initial idea, belief or attitude
framing bias
-> refers to the tendency to consider risks about gains differently than risks pertaining to losses
overconfidence bias
-> tendency to be overconfident about estimates or forecasts
estimating / forecasting biases
-> availability heuristic is tendency to base decisions on information that is readily available in memory
forecasting (dawes)
- intuitive judgement never beats a weighted regression
two disciplines
- > gestalt
- -> a person has a problem
- -> has a goal and reaquires thought
- > information processing theory
- -> incremental steps to be followed after a particular problem re-presentation was generated
problem solving as search
- problem space
- > problem solver’s internal representation of a problem
- problem states
- > states of knowledge
- operators
- > the means of moving from one state to another