week 7 Flashcards

1
Q

decision making

A
  • identifying and choosing alternative solutions that lead to an end desired result
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2
Q

Simon’s normative models

A

bounded rationality
-> constraints that restrict rational desicion making

  • > satisficing
  • > choosing a sloution that meets a minimum standard of acceptance
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3
Q

the optimizing model

A
  • need for a decision
  • > whats important
  • > alternatives
  • > assess them
  • > choose the best
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4
Q

heuristics

A
  • rule of thumb
  • > people use to make decisions and judgements quickly and efficiently
  • > mental shortcuts
  • > coming to a conclusion or decision
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5
Q

decision making biases

A
  • status quo bias
  • > anchoring bias
  • escalation of commitment
  • > confirmation bias
  • > framing bias
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6
Q
  • status quo bias
A
  • -> refers to a preference for the current state of affairs
  • -> current baseline is taken as a reference point, and any change from that is perceived as a loss

decision making biases

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7
Q

-> anchoring bias

A

–> occurs when decision makers are influenced by the first information received about a decision

decision making biases

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8
Q
  • escalation of commitment
A

–> refers to the tendency to stick to an ineffective course of action even when it is unlikely that the bad situation can be reversed

decision making biases

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9
Q

confirmation bias

A
  • refers to seeking or attending more to information that supports your initial idea, belief or attitude
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10
Q

framing bias

A

-> refers to the tendency to consider risks about gains differently than risks pertaining to losses

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11
Q

overconfidence bias

A

-> tendency to be overconfident about estimates or forecasts

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12
Q

estimating / forecasting biases

A

-> availability heuristic is tendency to base decisions on information that is readily available in memory

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13
Q

forecasting (dawes)

A
  • intuitive judgement never beats a weighted regression
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14
Q

two disciplines

A
  • > gestalt
  • -> a person has a problem
  • -> has a goal and reaquires thought
  • > information processing theory
  • -> incremental steps to be followed after a particular problem re-presentation was generated
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15
Q

problem solving as search

A
  • problem space
  • > problem solver’s internal representation of a problem
  • problem states
  • > states of knowledge
  • operators
  • > the means of moving from one state to another
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16
Q

two types of heuristics

A
  • hill climbing
  • > always opt for a step that would move him or her higher
  • > local considerations
  • means end analysis
  • > takes into account the bigger picture
  • > reduce the difference between the current goal state
17
Q

creating problem solving model

A
  • exploring the challenge
  • > people are supposed to identify, clarify, and overwise clearly define the problem to be confronted
  • idea finding or idea generation
  • > generate ideas for possible solutions to problems as it has been defined or represented
  • preparing for action
  • > choose one of the possibilities produced during idea generation and refine it
18
Q

creativity

A
  • production of high quality, original and elegant solutions to problems
  • more than idea creation
  • a form of performance
  • finding and solving problems and offering new solutions
  • iterative process
19
Q

economic models of decision making - racial economic model

A
  • decision making is and should be a rational process

- sequence of steps that enhance probability of attaining a desired outcome