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Comm 226: Business Technology Management > week 10: E business > Flashcards

week 10: E business Flashcards

1
Q

E-commerce (EC)

A

the process of buying, selling, transferring or exchanging products, services or information via computer networks, including the Internet

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2
Q

E-business

A

in addition to EC

e-business also refers to servicing customers, collaborating with business partners, and performing electronic transactions within an organization

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3
Q

Brick-and-mortar organizations

A

purely physical

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4
Q

Virtual organizations

A

engaged only in ED (also called “pure play”)

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5
Q

Click-and-mortar

A

conduct some e-commerce activities, yet their business is primarily done in the physical world

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6
Q

Buy books at university bookstore in person

Brick-and-mortar, Partial EC or Pure EC?

A

Bricks-and-mortar

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7
Q

Use Internet to order physical book from Amazon

Brick-and-mortar, Partial EC or Pure EC?

A

Partial EC

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8
Q

Order and download e-book from Amazon

Brick-and-mortar, Partial EC or Pure EC?

A

Pure EC

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9
Q

Business-to-Consumer (B2C)

A

business sells to consumers

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10
Q

Business-to-Business (B2B)

A

business sells to business

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11
Q

Consumer-to-Consumer (C2C)

A

consumers sell to consumers

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12
Q

Business-to-Employee (B2E)

A

business interacts with employees (e.g. pays payroll)

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13
Q

Government-to-Citizen (G2C) or Government-to- Business (G2B)

A

government interacts with consumers or business (e.g. collects taxes)

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14
Q

Mobile Commerce (m-commerce)

A

any of the e-commerce types handled using mobile systems

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15
Q

Types of E-commerce

A

Business-to-Consumer (B2C)

Business-to-Business (B2B)

Consumer-to-Consumer (C2C)

Business-to-Employee (B2E)

Government-to-Citizen (G2C)

Government-to- Business (G2B)

Mobile Commerce (m-commerce)

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16
Q

Online direct marketing

A

selling online directly to customers

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17
Q

Electronic tendering system

A

B2B reverse auction

involves requesting quotes from suppliers

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18
Q

Name-your-own-price

A

using an intermediary

customers decide how much they are willing to pay

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19
Q

Name-your-own-price

A

using an intermediary

customers decide how much they are willing to pay

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20
Q

Find-the-best-price

A

intermediaries search for and provide the best price for what customers want

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21
Q

Affiliate marketing

A

logos or banners are placed on partner sites

if purchases are made then the advertiser pays a commission to the affiliate

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22
Q

Affiliate marketing

A

logos or banners are placed on partner sites

if purchases are made then the advertiser pays a commission to the affiliate

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23
Q

Viral marketing

A

“friend marketing”

relying on people to tell their friends electronically about products

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24
Q

Group purchasing (e-coops)

A

groups of buyers negotiate volume discounts

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25
Q

Online auctions

A

products are auctioned online

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26
Q

Product customization

A

online self-configuration of products that are individually produced

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27
Q

Electronic marketplaces and exchanges

A

online private (one seller) or public (many sellers) marketplaces attract many buyers

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28
Q

Bartering Online

A

exchanges or sales of products without the exchange of cash using an intermediary

(i.e. auction using “points”)

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29
Q

Deep discounters

A

online direct sales at low prices (i.e. deeply discounted) for special promotions or “fire sales” e.g. ends of lines

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30
Q

two types of online auctions

A

Forward auctions

Reverse auctions

31
Q

Forward auctions

A

try to obtain the highest amount for a product or service placed on sale by a buyer

increases sales prices over time

ex: eBay

32
Q

Reverse auctions

A

the buyer tries to obtain the lowest price from a seller by requesting a quote

lowers buying prices over time

ex: Merx

33
Q

Forward auctions

A

try to obtain the highest amount for a product or service placed on sale by a buyer

ex: eBay

34
Q

Reverse auctions

A

the buyer tries to obtain the lowest price from a seller by requesting a quote

35
Q

benefits of e-commerce to organizations

A

Makes national and international markets more accessible

Lowering costs of processing, distributing, and retrieving information

36
Q

benefits of e-commerce to customers

A

Access a vast number of products and services around the clock (24/7/365)

37
Q

benefits of e-commerce to organizations

A

Makes national and international markets more accessible

Lowering costs of processing, distributing, and retrieving information

38
Q

benefits of e-commerce to customers

A

Access a vast number of products and services around the clock (24/7/365)

39
Q

benefits of e-commerce to society

A

Ability to easily and conveniently deliver information, services, and products to people in cities, rural areas, and developing countries

40
Q

benefits of e-commerce to society

A

Ability to easily and conveniently deliver information, services, and products to people in cities, rural areas, and developing countries

41
Q

Technological Limitations to e-commerce

A

Lack of universally accepted security standards

Insufficient telecommunications bandwidth in some areas

Expensive accessibility to the web in some countries or regions

42
Q

non-technological Limitations to e-commerce

A

E-commerce is insecure

There are unresolved legal issues

It lacks a critical mass of sellers and buyers

43
Q

Electronic storefronts (e-storefronts)

A

have a unique URL for a single organization

they can be extensions of physical stores

44
Q

Electronic malls (e-malls)

A

have many individual shops also grouped under a single URL

Referral malls

Purchasing malls

45
Q

disintermediation

A

the function(s) of intermediaries is automated or eliminated in online service industries

46
Q

Purchasing malls

A

provide a common shopping cart for multiple vendors

47
Q

Online service

A

customers accessing services via the Web

Intermediaries or middlemen provide information and/or provide value-added services

48
Q

disintermediation

A

the function(s) of intermediaries is automated or eliminated in online service industry

49
Q

online service industries

A

Cyberbanking

Online securities trading

Online job market

Travel services

Online advertising

50
Q

online advertising methods

A

Banners (example of a banner ad below)

Pop-up ad

Pop-under ad

Spamming

Permission marketing

Viral marketing

51
Q

online advertising methods

A

Banners (example of a banner ad below)

Pop-up ad

Pop-under ad

Spamming

Permission marketing

Viral marketing

52
Q

problems in e-tailing

A

Channel conflict

Showrooming

Order fulfillment

53
Q

Channel conflict

A

occurs when clicks-and-mortar companies may face a conflict with their regular distributors when they sell directly to customers on-line

54
Q

Showrooming

A

shoppers visit a bricks-and-mortar store to look at products in person, then research the product online, often buying it elsewhere

55
Q

Sell-side marketplaces Key mechanisms

A

electronic catalogues and forward auctions

56
Q

main solution to channel conflict, show rooming, and order fulfillment

A

Multichannelling

57
Q

Multichannelling

A

a process many companies use to integrate their on-line and off-line channels

also known as omni-channelling

58
Q

B2B Sell-side marketplace

A

organizations sell their products or services to other organizations electronically from their own Web site and/or from a third-party Web site.

59
Q

types of electronic exchanges

A

private exchanges

public exchanges

60
Q

B2B buy-side marketplace

A

a model in which organizations attempt to buy needed products or services from other organizations electronically

61
Q

buy-side marketplaces Key mechanisms

A

reverse auctions

62
Q

types of public exchanges

A

vertical

horizontal

functional

63
Q

types of electronic exchanges

A

private exchanges

public exchanges

64
Q

private exchanges

A

have one buyer and many sellers

65
Q

public exchanges

A

E-marketplaces

independently owned by a third party and connect many sellers and many buyers

66
Q

types of public exchanges

A

vertical

horizontal

functional

67
Q

vertical public exchanges

A

connect buyers and sellers in a given industry

68
Q

horizontal public exchanges

A

Exchanges connect buyers and sellers across many industries

69
Q

functional public exchanges

A

provide needed services such as temporary help or extra office space on an “as-needed” basis

70
Q

Ethical Issues with e commerce

A

Privacy

Tracking

Use of the Internet for illegal or unethical purposes

71
Q

Fraud on the Internet

A

fraudulent activity

72
Q

Cybersquatting

A

practice of registering or using domain names for the purpose of profiting from the goodwill or the trademark that belongs to someone else

73
Q

Domain Tasting

A

a practice of registrants using the five-day “grace period” at the beginning of a domain registration to profit from pay-per-click advertising

Comm 226: Business Technology Management (15 decks)

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