Module 3 from casa: productivity and innovation chapter 5 Flashcards
why do we need innovation?
In order to enhance productivity
productivity paradox
we see computers everywhere but in productivity statistics
3 different ways through which value of IT can be realized
• productivity (more or better output from same inputs)
• structure of competition
- IT can alter the way corporations compete
• benefits to the end customer- helps make processes more efficient
why is btm (business technology management) important for productivity and innovation?
it includes technologies that can enhance individual and organizational productivity across many industries
seen as an invisible industry sector
The need for students with combined technology and business skills has increased the need for educational programs that combine business and tech training
Universities across Canada are developing programs for BTM
why is btm seen as an invisible industry sector?
because it doesn’t produce direct output as other industries do
what does increasing efficiency mean?
business processes can be accomplished more quickly or with fewer resources and facilities (or both)
when is efficiency easy to measure?
once you have decided what measures are important
effectiveness
focus on doing the right things
doing the right things
how do information systems improve productivity?
by increasing efficiency
value chain
network of activities that improve effectiveness (or value) of a good or service
Made up of at least one and often many business processes
how do intermediaries in the value chain add value?
by adding to product or adding services to product
the more a company adds to a good or service in its value chain, the higher the price the company can charge for the final product
profit margin
the difference between price paid for¡ the product and cost to make it
the greater the margin, the greater the profit
what are the two types of activities that support the value chain?
primary activities
support activities
primary activities
directly adding value to product
installing
manufacturing
shipping
support activities
activities that support the primary activities
only add value indirectly
maintaining machines in factories
paying workers
keep track of mechanics hours
what does increasing the efficiency and effectiveness do to profit margin? how?
it increases the profit margin
the intensity of each force determines the characteristics of the industry, its profitability, and its sustainability
what does Porter’s five forces model determine?
determines the industry profitability
the int
what are Porter’s five forces?
Bargaining power of customers
Threat of substitutions
Bargaining power of suppliers
Threat of new entrants
Rivalry among existing firms
what do companies do with Porter’s model?
to be successful, they analyze the forces and choose how to respond to them
basically, they choose competitive strategies
what are the 4 types of competitive strategies to respond to Porter’s model?
be a cost leader
differentiate products
employ the cost or differentiation strategy across an industry
segmentation
what does porter ultimately believe when it comes to companies’ effectiveness?
how does it translate to information systems?
to be effective, a company’s goals, objectives, culture, and activities must be consistent with the strategies
all information systems must facilitate and be aligned with an organization’s competitive strategy
what are the 2 general types of technological innovations?
sustaining technologies
disruptive technologies
sustaining technologies
changes in technology that maintain rate of improvement in customer value
disruptive technologies
introduce a very new package of attributes to the accepted mainstream products
can a competitive advantage be so based that it creates a whole new industry?
yeeee
like with micro computers
diffusion of innovation
process by which an innovation is communicated through certain channels over time among members of a social system
what are the steps of the diffusion of innovation?
- knowledge
- persuasion
- decision
- implementation
- confirmation
diffusion of innovation
step 1: knowledge
first hear about innovation but lack info about it
diffusion of innovation
step 2: persuasion
become interested in innovation, find out more about it
diffusion of innovation
step 3: decision
consider pros and cons of adopting
make decision to Accept or Refuse
diffusion of innovation
step 4: implementation
use innovation and figure out whether to continue using it
diffusion of innovation
step 5: confirmation
use innovation to its full potential
what can competitive advantages be created by?
products/services
development of business processes
how can products and services create a competitive advantage’
by creating new ones
by enhancing existing ones
by differentiating them