WEB STRATEGY AND SEO Flashcards
Lead generation website
A lead generation website’s primary objective is to educate your visitors on your product or service and the industry you operate within. On top of that, it should give visitors the opportunity to provide qualitative information to your sales team, helping your organization capture qualified leads for your product or service.
Conversion rate optimization (CRO)
Based on the principles of the scientific method, conversion rate optimization (CRO) focuses on systematically increasing the percentage of website visitors who take a desired action on a given page. For example, they might convert on your site by filling out a form or providing information to a chatbot.
By identifying key metrics, you can better understand how customers interact with your site and the actions they take. These metrics help to test and determine what strategies work best for generating leads and closing customers.
Wireframes
Wireframes are blueprints for your website. They provide the framework upon which the functionality and design of your final website will be built. The focus of wireframes is not on the look and feel of your website, but rather the structure and layout of content that will prompt the intended actions of your ideal user.
There are many different forms a wireframe can take, and their level of fidelity is characterized by the level of depth into functionality and content. Low-fidelity wireframes can be as little as sketches on paper and generally utilize all placeholder text. High-fidelity wireframes often incorporate some clickable elements to demonstrate user flow and often featured draft or even finalized copy.
Web Content Outlines
A web content outline is the raw copy version of a website page. It reflects the structure the finalized page will take, but it isn’t designed at all.
In addition to all titles and body copy, web content outlines also include technical information like SEO metadata, page title and where the page exists within the site architecture.
Information Architecture
Information architecture is the organization and structuring of content prior to developing a website. It defines how your content is connected and categorized.
Information architecture encompasses the planning of a site’s main navigation, auditing all existing URLs, determining what to keep, consolidate and delete and then establishing URL structures. When complete, it enables users to find the content they’re looking for quickly and efficiently.
. Responsive design
Responsive design refers to the way a website automatically adjusts to the screen size you’re viewing it from. This will ensure that no matter what device your visitor is using, whether it’s their computer, their phone or their tablet, your website will always look great.
