SOCIAL MEDIA MANAGEMENT TERMS

Question 1

A Social Media Manager (SMM)

Answer 1

is someone who wears many hats. They develop social media strategies which include content curation, social listening, and weekly reports for clients. In essence, an SMM needs to be very organized!

Question 2

Social Listening

Answer 2

is a process of learning or understanding what a community is saying about a brand online. We believe conversations start with listening, which is exactly why brands need to listen to their audience. You can use social listening tools to gather data about what your audience is saying. A few benefits of social listening are shown in the image below:

Question 3

Content Curation

Answer 3

is finding and sharing information (usually articles and blogs) that your audience will find helpful.

Question 4

Tagging(as reporting)

Answer 4

connects conversations and sentiment from your social media community to your brand. Users will mention a brand or product to get their attention (positive or negative). By tagging (or organizing) these comments or mentions, your brand can visually see the conversations by categories or topics, and the sentiment behind each.

Question 5

Tagging and mentions

Answer 5

help engage users who are talking about your brand or company, and it doubles as customer feedback for both positive and negative reviews. If the sentiment is negative, the CMGR steps in to diffuse the situation and offer assistance and an apology. For positive mentions, tagging is just as important for continued engagement (see UGC below).