SEO TERMS Flashcards

1
Q

SEO

A

Short for Search Engine Optimization. Methodology of strategies techniques, and tactics used to increase the amount of visitors to a website by obtaining a high-ranking placement in the search results page of a search engine.

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2
Q

SERP

A

Acronym for Search Engine Results Page. The web page that a search engine returns with the results of its search.

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3
Q

Indexing

A

Search engines’ process for collecting and storing data across the web.

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4
Q

Canonical URL

A

Used in cases where there is duplicate content.

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5
Q

On-Page Optimization

A

Based solely on a web page and the various elements within the HTML. Ensuring that key pieces of the specific page (content, title tag, URL, and image tags) include the desired keyword will help a page rank for that particular phrase.

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6
Q

Off-Page Optimization

A

Refers to incoming links and other outside factors that impact how a web page is indexed in search results

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