SEO TERMS Flashcards
SEO
Short for Search Engine Optimization. Methodology of strategies techniques, and tactics used to increase the amount of visitors to a website by obtaining a high-ranking placement in the search results page of a search engine.
SERP
Acronym for Search Engine Results Page. The web page that a search engine returns with the results of its search.
Indexing
Search engines’ process for collecting and storing data across the web.
Canonical URL
Used in cases where there is duplicate content.
On-Page Optimization
Based solely on a web page and the various elements within the HTML. Ensuring that key pieces of the specific page (content, title tag, URL, and image tags) include the desired keyword will help a page rank for that particular phrase.
Off-Page Optimization
Refers to incoming links and other outside factors that impact how a web page is indexed in search results