CONTENT TYPES Flashcards
Testimonials
These are usually video or written reviews from past customers. Consider raising brand awareness and authenticity by sharing testimonials that show how a product improved a customer’s life.
Carousel
This is an ad that has multiple pictures or types of media embedded into a post.
Cross-channel
If each website is a “channel,” then content posted across all your social media accounts is called “cross-channel” content.
Dark post
These ads are only visible to people outside your follower list, which can balance the promotional content followers see
Disappearing content
This is content that deletes itself after a certain amount of time, which can lead to increased engagement because of FOMO.
Listicle
This is an article formatted like a list. Consider using these to simplify topics.
Evergreen content
This is content that stays relevant long after it’s posted, so it gains more traffic. Listicles, how-to articles and product reviews are often evergreen content.
Infographic
These are graphics that display information in a readable format. You can use them to help users remember a company’s core values.