CONTENT TYPES Flashcards

1
Q

Testimonials

A

These are usually video or written reviews from past customers. Consider raising brand awareness and authenticity by sharing testimonials that show how a product improved a customer’s life.

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2
Q

Carousel

A

This is an ad that has multiple pictures or types of media embedded into a post.

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3
Q

Cross-channel

A

If each website is a “channel,” then content posted across all your social media accounts is called “cross-channel” content.

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4
Q

Dark post

A

These ads are only visible to people outside your follower list, which can balance the promotional content followers see

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5
Q

Disappearing content

A

This is content that deletes itself after a certain amount of time, which can lead to increased engagement because of FOMO.

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6
Q

Listicle

A

This is an article formatted like a list. Consider using these to simplify topics.

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7
Q

Evergreen content

A

This is content that stays relevant long after it’s posted, so it gains more traffic. Listicles, how-to articles and product reviews are often evergreen content.

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8
Q

Infographic

A

These are graphics that display information in a readable format. You can use them to help users remember a company’s core values.

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