Tech and Operations Flashcards
Tech stack (software stack)
A tech stack, also called a software stack, is the set of technology and software an organization uses to run their business. For most businesses, that probably involves having a CMS, CRM software, sales acceleration tool, marketing automation platform and project management program.
It also includes any integrations and servers you need to operate the platforms in tandem.
CRM
CRM (customer relationship management) software is more than a contact database; it’s a sales acceleration tool that identifies business insights and analytics. It’s a comprehensive and easily accessible platform that houses the sales process.
The main feature associated with CRM software is its ability to hold contact information, such as names, phone numbers, emails and other records related to a given contact. It can associate individual contacts with their companies so salespeople can track their interactions with every stakeholder.
Popular examples include HubSpot, Salesforce and Zoho.
CMS
A CMS (content management system) is a software that allows marketers to create, design, host, edit, manage and track the performance of all of their website content.
Marketing automation
In a nutshell, marketing automation refers to software that is designed to automate your marketing tasks. It’s centered around nurturing leads through the buying process by leveraging targeted content that addresses your prospect’s needs when they want it. Basically, you’re sending them information based on their behavior which is much more powerful than just blasting out emails to everyone.
Overall, marketing automation software allows marketers to streamline various tasks, boost their overall efficiency, draw key insights and drive ROI.
Marketing operations
Marketing operations is everything that happens in your marketing automation and CRM platforms to enable the delivery of the right message at the right time to people who are interested in your products and services.
Marketing operations lives behind the scenes. For example, while marketing operations specialists aren’t sending emails, they’re making sure they’re sent to the right person.
Sales operations
Sales operations is everything that happens in your CRM and sales acceleration platforms to enable your sales team to communicate effectively with clients and control their sales process.
Like marketing operations, it lives behind the scenes, supporting your sales team’s execution of strategy and objectives.
Services operations
Service operations includes management of all the workflows, tools and processes required to maintain and improve the overall customer experience.
It includes implementation, management and adoption of CRMs, ticket management, automated campaigns, product usage, knowledge base content and customer feedback.
Revenue operations
Revenue operations is the alignment of marketing, sales and service to drive accountability and increase efficiency across your business. The goal of revenue operations is to provide more predictable outcomes and accelerate your company’s growth by organizing people, data and processes to help your business run more effectively.
